Renaissance Awards: Deadline EXTENDED, Categories Explained

 We know there are still many of you working hard to get Renaissance Award submissions completed, and definitely don’t want you to miss out.

Therefore, we are extending the deadline to 5 PM next Thursday, December 15.

Hosting the annual Renaissance Awards has been a long-standing tradition within PRSA Pittsburgh. Once a year, the brightest and most talented Pittsburgh communications professionals come together under one roof to honor the most innovative work of the year. It’s a night to celebrate, enjoy delicious food and, of course, network.

We are all well aware that our industry is constantly evolving. New trends are forcing professionals to adapt to change, and it’s how we respond to change that determines if we remain competitive.

As our public relations work shifts and adapts from year to year, so should our Renaissance Awards. For the 2017 ceremony, we have updated our award categories and judging criteria to bring us more in line with the awards criteria of other communications organizations as well as National PRSA. These updates will also allow you to better explain the work that you do and get the appropriate credit for your successes.

If you’re familiar with our awards program, you’ll notice that many former Campaign categories have now been streamlined to reflect the integration and convergence that’s occurring in the market today. No longer does PR exist in a silo. We are becoming more strategic and more integrated into the overall organization’s business and communications plans. Likewise, our tactics categories encompass a broader set of writing and multimedia skills that we all bring to bear every day. Between the new entry forms and the award category descriptions, we’ve tried to bring more of a contemporary feel to our awards program and give all of our members a stronger footing to compete for national awards.

In each of the categories, you’ll notice a few bullets. Note that you do NOT have to choose ONE of these bullets in your submission. These are provided as examples of the types of work that would be submitted in that category. For example, Media relations campaigns may encompass one or more of the following:

a) Local / regional media

b) Trade media

c) National media

If your award-worthy campaign only meets one of these levels, please submit! If your media relations work covers all three levels, also submit! Entries are judged based on research, planning, implementation and evaluation; therefore, the most innovative and effective submission, regardless of which level(s) you meet, will ultimately win the award.

The Tactic award categories have also seen some changes. We have combined old award categories and included new ones to better fit the type of work you have been implementing throughout the course of the year. Our revamped Tactics award categories include:

  •  Written Content
  •  Multimedia Content
  •  Promotional Content
  •  Measurement and Reporting
  •  Annual Report

Within the Tactic categories, we have also included some examples of the types of entries we are looking for.

Refer to our updated list to help you determine what category your entry belongs in.

If you have any questions, please contact our Awards Committee at renaissance@prsa-pgh.org or email our President directly, sradick@brunnerworks.com.

ENTER NOW

We look forward to seeing you at the show on January 26!

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