2017 Renaissance Award Winners: The Complete List
On Jan. 26, the city’s most talented communicators gathered together at the Sheraton Hotel in Station Square to honor the best public relations campaigns, tactics and individual practitioners as part of PRSA Pittsburgh’s 2017 Renaissance Awards. Karamagi Rujumba, director of public communications and advocacy for the Pittsburgh History & Landmarks Foundation, served as the master of ceremonies.
Entries were independently evaluated by a panel of judges from PRSA’s Alaska Chapter. The top scored entries received the ‘Renaissance Award’ distinction and the runner-ups received the ‘Award of Merit.’ Several categories had multiple winners depending on the numeric score of the judges.
Complete list of winners:
CAMPAIGNS
B2B Campaign
Renaissance Awards
- Burson-Marsteller, Research, Relationships and Resources for Small Businesses
- Burson-Marsteller, Introducing A Product, Changing Industry Paradigms
- Havas PR, Transitions Optical: Adapting to Younger Eyes
- Havas PR, Listen Hear! Live Well
Digital Campaign
Renaissance Award
- Top Hat IMC, OnTheRocks – Soars 300% Past Its Crowdfunding Goal
Social Media Campaign
Renaissance Awards
- Blender, Inc., #IWantToWork: One selfie turns into life-changing legislation
- Gatesman, Camp Invention Blogger Program
Awards of Merit
- Elias/Savion Public Relations, COREworkout
- MARC USA, Firehouse Subs Dogs of Firehouse Social Campaign
Reputation Management
Renaissance Awards
- Burson-Marsteller, Rewriting the Narrative – Elevating Bank of America’s Leadership Through Exploration of Modern Homebuying Trends
- Havas PR, A Recruitment Challenge: Proving that National Vision, Inc. Has What ODs Want
Awards of Merit
- Elias/Savion Public Relations, Airmall USA: Fit2Fly Week
- Garrison Hughes, Western Reserve Academy Campaign
Crisis Communications
Award of Merit
- Burson-Marsteller, Overcoming the Efficiency of Robotics
Media Relations
Renaissance Awards
- Elias/Savion Public Relations, Center for Organ Recovery & Education Media Relations
- Havas PR, Solar Impulse Flies High with Covestro
- Michael Baker International, Michael Baker International Media Relations Program
- Burson-Marsteller, Cutting through the Clutter – Elevating Bank of America to the Industry Fintech
Awards of Merit
- Burson-Marsteller, CITGO Petroleum Corporation Fuels Education for Students Nationwide
- Chemistry, Carollo Engineers: ACE Trade Show
- Pittsburgh International Airport, Pittsburgh International Airport Media Relations Campaign
Influencer Relations
Awards of Merit
- Burson-Marsteller, Building Allies By Changing Industry Paradigms
- Chemistry, Bloggers Show DIY How To Create their Own Style with Painters Paint Pens by Elmers
Internal Communications
Renaissance Award
- FedEx Ground, Injury Reduction Communications Campaign
New Products & Services Communications
Renaissance Awards
- Havas PR, Listen Hear! Live Well
- Mindful Kreative, ”Catering to Your Needs” Campaign
- Shift Collaborative, Nation’s First Restaurant Incubator, Smallman Galley, Launches in Pittsburgh
Award of Merit
- Garrison Hughes, Heinz History Center – WWII Campaign
Content Marketing Campaign
Awards of Merit
- Garrison Hughes, Magee-Womens Hospital Pittsburgh Penguins Campaign
- Chemistry, DIYers Discover How Painters Paint Pens Transform Everyday Items
Events
Award of Merit
- Elias/Savion Public Relations, Southwest PA Says NO More Father’s Day Pledge Public Signing Event
Integrated Marketing Campaign
Renaissance Awards
- Blender, Inc., What’s a SHIM? And how can it help feed neighbors in need?
- Brunner, Compact Power Equipment Rental Integrated Marketing Campaign
- Burson-Marsteller, Cutting through the Clutter – Elevating Bank of America to the Industry Fintech
Awards of Merit
- Brunner, Collections Infinies Launch
- Gatesman, Thorntons Real Kitch. Real Food.
TACTICS
Written Content
Renaissance Award
- Michael Baker International, Michael Baker International Social Media Management
Awards of Merit
- Michael Baker International, Michael Baker International Internal Newsletter
- Michael Baker International, Michael Baker International Signature Magazine
- HM Insurance Group, Inside HM – Employee Communications/Medium Format Content
Multimedia Content
Renaissance Awards
- Brunner, Compact Power Equipment Rental How-To Videos
- Em-media, Inc., Randy’s Story
- MarketSpace Communications, Pittsburgh International Airport Media Relations Campaign
- Pittsburgh International Airport, Allegheny County Airport Authority – “The Sky Beneath Our Feet” – New Terrazzo
- MARC USA, Rite Aid Instagram Content
Awards of Merit
- Burson-Marsteller, This is Milk
- Chemistry, Shake, Press and Express Yourself with Painters Paint Pens
- MarketSpace Communications, Women and Girls Foundation – Foundation Awareness Video
Promotional Content
Renaissance Award
- Brunner, Bob Evans Food Products SMT with Sandra Lee
INDIVIDUAL AWARDS
Communicator of the Year
- Rick Steiner, First National Bank
PR Disruption Award
- Michelle Flynn, BurghTV
PR Entrepreneur of the Year
- Dan Ayer, Field General
PR Team of the Year
- Gatesman PR
PRSSA Chapter of the Year
- Waynesburg University PRSSA
PRSA Rising Star Award
- Greta Edgar, PPG
PRSA Member of the Year
- Robin Rectenwald, WordWrite Communications
Bob O’Gara Student Scholarship
- Lauren Joseph, Point Park University
Hall of Fame Award
- Lynne Glover, VisitPITTSBURGH
Best in Show
- Pittsburgh International Airport, Allegheny County Airport Authority – “The Sky Beneath Our Feet” – New Terrazzo
- MARC USA, Rite Aid Instagram Content
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