About the Sponsorship Lead

Nicole Harrell, Director of PR and Marketing, The Salvation Army

Nicole Harrell is the Director of PR and Marketing for The Salvation Army Western Pennsylvania Division, the local arm of the global nonprofit that serves thousands of families and individuals in need. Before relocating to Pittsburgh, she served as Director of Communications for ArtsQuest, the nonprofit widely known for its flagship events Musikfest and Christkindlmarkt, located at the SteelStacks in Bethlehem, Pa. Before joining the arts nonprofit, she led digital marketing and public relations for the Lehigh Valley region’s PBS television station. Prior to moving to the Lehigh Valley, she was the Marketing & Communications Manager for Visit Bucks County, the nonprofit marketing agency for Bucks County, Pa. Before relocating to Pennsylvania, Harrell served as the first Digital Marketing Manager for WAVE 3 News, the NBC affiliate in Louisville, Ky. In this role, she spearheaded the digital marketing strategy for Raycom Media (now Gray Television), one of the nation’s largest media companies. Throughout her career she has also fulfilled many positions in the news, production and sports departments for Louisville’s ABC affiliate, as well as stations in Lexington, Ky.

Harrell has Bachelor’s degree in Broadcast Journalism with a minor in Communications from the University of Kentucky. She has also earned a Women in Leadership certificate from Cornell University. Harrell is new to the Pittsburgh area, but the Burgh already feels like home. She lives in South Hills with her husband Matt and their two dogs Griffin and Mamba.