Entries by PRSA Pittsburgh

From Student to Professional: Make the Move and Join PRSA

By Jordan Mitrik Dear PRSSA graduates: Congratulations! You’ve successfully earned a college degree and are ready to enter the professional world. What’s first on your post-grad to-do list? Aside from taking a huge sigh of relief, we suggest you join PRSA as an associate member. Here’s why: We’ve got a Young Professionals section dedicated just […]

Using Social Media to Drive Sales and Deliver Better Customer Experiences

[ This article originally appeared on The Way, Sprinklr’s content hub. As one of PRSA Pittsburgh’s sponsors, each month Sprinklr will be delivering you with some insights into how you can use technology to make your marketing more efficient and effective. ] When social media came onto the scene, not everyone gave it the credit that it deserved, but some rolled up […]

Grow in Your Career: Tactics May Issue Recap

By Bre Stephens While one chapter is ending for many college students, another begins as they leap into the world of PR. Whether you’re a recent grad or a seasoned PR pro, the May issue of Tactics is packed with tips and tricks for taking your career to the next level. Dig into this month’s […]

Summer Events, Survey Results and New Plans for PRSSA

On Tuesday, April 25, our PRSA Pittsburgh Board met for a monthly meeting. We provided updates on our 2017 strategic plans and our President gave a short presentation on leadership succession, which doesn’t sound that exciting but it was! As we continue to flesh out the leadership succession plan and vote it into action, we’ll […]

How to Drive and Define Value from Your Social Ad Campaigns

[ This article originally appeared on The Way, Sprinklr’s content hub. As one of PRSA Pittsburgh’s sponsors, each month Sprinklr will be delivering you with some insights into how you can use technology to make your marketing more efficient and effective. ] There are many components to a successful social marketing operation. You have to stay on top of strategies, calendars, […]

An Inside Look at the APR Process: Start to Finish

By Ben Butler, APR [ This is the second post in the APR Journey Series exploring the Accreditation in Public Relations credential and the journey to getting it. Check out the introductory post here. ]  If you stumbled upon this post curious about the Accreditation in Public Relations (APR), here’s a quick primer. APR is […]

Your PR Business: Tactics April Issue Recap

By Bre Stephens The April issue of Tactics focuses on making the most of your PR business—covering topics such as launching your own independent PR firm, making the transition from an agency to a solo career and connecting with other indie PR pros across the country. Here are some articles from this month’s issue that […]

The Motherhood: Communicator Tour Recap

A big thank you to everyone who showed up to our first communicator tour of 2017 and our first host: The Motherhood, a social media marketing agency nestled in what used to be the Fort Pitt Brewery, in Sharpsburg, Pennsylvania.  Located on 16th Street off of Main Street, The Motherhood welcomed us with open arms. […]

Our Favorite 2017 April Fools’ Day Brand Pranks

By Brian Ackermann Now that April Fools’ Day is over, it’s time to look at which brands stood above the rest in their efforts to prank consumers. The number of brands involved continues to increase, and it’s exciting, but overwhelming, to think about which ones did the best job at putting their brand at the […]