Entries by PRSA Pittsburgh

How to Drive and Define Value from Your Social Ad Campaigns

[ This article originally appeared on The Way, Sprinklr’s content hub. As one of PRSA Pittsburgh’s sponsors, each month Sprinklr will be delivering you with some insights into how you can use technology to make your marketing more efficient and effective. ] There are many components to a successful social marketing operation. You have to stay on top of strategies, calendars, […]

An Inside Look at the APR Process: Start to Finish

By Ben Butler, APR [ This is the second post in the APR Journey Series exploring the Accreditation in Public Relations credential and the journey to getting it. Check out the introductory post here. ]  If you stumbled upon this post curious about the Accreditation in Public Relations (APR), here’s a quick primer. APR is […]

Your PR Business: Tactics April Issue Recap

By Bre Stephens The April issue of Tactics focuses on making the most of your PR business—covering topics such as launching your own independent PR firm, making the transition from an agency to a solo career and connecting with other indie PR pros across the country. Here are some articles from this month’s issue that […]

The Motherhood: Communicator Tour Recap

A big thank you to everyone who showed up to our first communicator tour of 2017 and our first host: The Motherhood, a social media marketing agency nestled in what used to be the Fort Pitt Brewery, in Sharpsburg, Pennsylvania.  Located on 16th Street off of Main Street, The Motherhood welcomed us with open arms. […]

Our Favorite 2017 April Fools’ Day Brand Pranks

By Brian Ackermann Now that April Fools’ Day is over, it’s time to look at which brands stood above the rest in their efforts to prank consumers. The number of brands involved continues to increase, and it’s exciting, but overwhelming, to think about which ones did the best job at putting their brand at the […]

April Fools’ Fun: 3 Fantastic Brand Responses From Years Past

By Brian Ackermann There’s arguably no better day than April Fools’ Day for advertising and public relations geniuses to flex their creative muscles. In fact, it’s almost expected. It’s like the Super Bowl of social media, except it doesn’t take a big budget to be relevant and amusing on April Fools’ Day. To celebrate, we’ve […]

5 Simple Ways to Stay on Top of Social Media Advertising Trends

[ This article originally appeared on The Way, Sprinklr’s content hub. As one of PRSA Pittsburgh’s sponsors, each month Sprinklr will be delivering you with some insights into how you can use technology to make your marketing more efficient and effective. ] It’s hard to take your social advertising program to the next level when platforms and publishers are constantly changing. […]