Blog Archives

Is Direct Mail Worth Your Effort?

By Chelsea Cummins Print is dead, right? That’s the story being peddled in this new, digital world where more and more we get our information online. Yes, it’s true that most people own at least one device that can access the Internet and marketing and advertising professionals have shi...

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Rachel Borowski, Sponsorship Chair

Rachel Borowski, Account Executive at WordWrite Communications Twitter | LinkedIn  How long have you been a member of PRSA? On the Pittsburgh board?   I’ve been a member of the Pittsburgh PRSA chapter for 2 years, but this is my first year on the board. Prior to graduating ...

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The problem with product placement

By Chelsea Cummins Branding is everywhere. Sitting at my desk, I see Apple products, Lubriderm lotion, a Dell computer and a mug from a local TV station. When I walk down the street, I see a McDonalds, Macy’s and Dunkin Donuts. The signage and logos become visible from afar and I instantly re...

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Why should you want to get coffee with us?

By Chelsea Cummins & Samantha McClintock It’s an extremely risky thing, asking someone else to coffee. Who knows how they will respond. Perhaps it will sound like the best idea in the world or maybe they would rather have coffee thrown on them. When you ask an entire Chapter out, you&rs...

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When and How to Introduce Yourself to the Media

  By Ben Butler In professional relationships, there’s nothing more important than etiquette. Knowing how to properly cultivate relationships—especially with new connections where first impressions are everything—is vital to your success as a public relations practitioner...

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Making the Most of Your Membership

By Robyn Rudish-Laning Even though I had been a member of PRSSA as an undergrad, joining PRSA post-grad was a big decision for me. Dues were a bit higher, especially since I had let a few years pass between PRSSA and PRSA, and I wasn’t sure of just how much benefit there would be in joining. ...

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Tips for Effective Networking

Networking: the necessary evil of the professional world. I’ve yet to meet anyone who actually enjoys going to networking events and trying to make meaningful contacts in a room full of strangers. The degree of dread often depends on our individual personality type. As an introvert, networ...

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How to Land Your First PR Job

By Jamie Dray I'll never forget the feeling I had when I graduated from college. How did the last four years fly by so quickly? It's ironic, all the time we spend talking about what we want to be when we grow up, taking specialized courses in college only to feel totally lost when the job search be...

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10 Lessons PR Pros Can Take Away From Mad Men

Mad Men met its end Sunday night in its much-awaited, highly anticipated series finale. For seven season and 92 episodes, we’ve followed Don, Peggy, Pete, Joan, Roger and the rest of our favorite Madison Avenue ad men and women as they’ve gone from the independent Sterling Cooper to an a...

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So You’re a New Pro—Now What?

You’re out there. Or at least that’s what they tell you now. You’ve graduated, you’ve scored your first job and now you’re applying everything you’ve learned from courses, internships and other experiences in rapid succession. As a new professional, perhaps even...

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