By Steve Radick
When I took over as your President two months ago, I was excited (maybe a little too excited) to really dive into the job. Like I tend to do with any new position, I threw myself into the role, setting up a bunch of meetings, sending late night emails, and creating all kinds of plans. However, I quickly realized that my role as President isn’t to take over and try to do everything, but to empower and activate everyone I’m working with – including our Board members and by extension, all of you.
The strongest PRSA chapters are the ones where everyone is committed to moving the entire membership forward. Where members feel a sense of community with each other. Where the lines between agencies, brands, non-profits, and academia disappear and we realize that we can all be better together.
That feeling is really what drove the development of our 2016 Strategic Plan. That’s why our #1 goal is to activate more of you. We want to get more of our members involved, both online and off. And we want to create more opportunities for you to do so. Judging by our most recent Renaissance Awards ceremony, we’ve got a fantastically talented group of members that we can all learn from. And I want to do whatever I can to help connect all of us more often and in more ways than ever before.
That’s why we developed these goals and objectives for 2016:
Already, Elizabeth has made some great progress getting our programming calendar squared away, and if things go according to plan, we’ll have a whole lot more to share in the next few weeks, including some exciting partners and speakers we’re talking with now. You may have also seen the monthly newsletters that Chelsea has created. I hope that by supplementing our website and social media properties with this regular drumbeat of communications in your inbox, we’ll be able to keep you better informed of what’s going on.
Thanks to some absolutely fantastic work by Jess Franklin, Paige Blawas, and Lauren Wenzel, we also put on one of our largest Renaissance Awards ceremonies in years. If you haven’t watched the highlight video, you should do it now. This is the second highlight video produced by the uber-talented Tim Long, our new Multimedia Director. He also produced this excellent recap of our Professional Development Day in October.