Young Professionals Communicator Tour Recap

The first Communicator Tour of 2016 was a huge success! Nearly 40 students and young professionals gathered at American Eagle’s headquarters in the South Side on May 3 for an evening of engaging discussion and invaluable networking. The panel discussion included executives from both internal and external communications, across the American Eagle and Aerie brands. Attendees were treated with insight into the wild world of brand marketing and a sneak peek at American Eagle’s amazing corporate culture. It is our goal as an organization to expose young marketers to a plethora of great opportunities throughout Pittsburgh, so stay tuned for upcoming Communicator Tours at other unique locations around the city this fall!

What’s Next: June Programming

• Women in Business Partner Event at Wigle Whiskey: Join us for our first annual women in business event to be held atWigle Whiskey on Wednesday June 15!  You’ll hear from 2016 Pittsburgh Business Times BusinessWomen First recipient andWigle Whiskey co-owner Meredith Grelli, as well as participating in breakout sessions with noted Pittsburgh influencers, and networking with other communications professionals.

• GIFs, Memes, Hashtags and Celebrities – What content can brands create and share and what should they avoid?:  Join us at the River’s Club on Wednesday, June 29 with Registration and breakfast at 8:00 a.m. and a Q&A panel discussion from 8:30-9:30 a.m. We are excited to have Cecilia Dickson, Christian Ehret and Chris Sherwin, all IP attorneys from The Webb Law Firm, join PRSA President Steve Radick, VP/Director of PR and Content Integration at Brunner, to discuss the do’s and don’ts for creating, curating and sharing content.  This can often be a blurry topic, so we’re looking to bring some clarity to this important issue that affects so many of us! For example:

1. We can all agree that stock photos are terrible. So what photos are safe to use? Can I use Creative Commons photos? If so, under what conditions? How do I know if I’m in the clear or not?
2. There’s a great skit that Jimmy Fallon did the other night that would be perfect for our brand to share on social. Can I share the clip from YouTube?

This can often be a blurry topic, so we’re looking to bring some clarity to this important issue that affects so many of us!

Stay tuned for more information about our upcoming events and what’s to come this year! Be sure to follow us on Twitter at @prsapgh and like us on Facebook at PRSA Pittsburgh for more updates!