Q: What award(s) did the agency win at the 2016 ceremony?

A: The Motherhood was proud and honored to receive the Agency of the Year and Best of Show awards (for a campaign with The Fred Rogers Company and Daniel Tiger’s Neighborhood) at the 2016 Renaissance Awards. 

Q: Tell us a little about the agency. 

A: The Motherhood Inc., a social media marketing agency founded in 2006, was one of the first agencies nationwide to provide influencer marketing services to consumer brands. Our social media campaigns help drive engagement and increase sales, sparking deep loyalty among consumers, and our work generated more than 2 billion online impressions in the past year alone. 

Q: What did winning the Agency of the Year award mean to you?

A: We’re not the typical PR agency, and our work, especially with our focus on moms and women, is not traditional, either. To be recognized as Pittsburgh’s Agency of the Year is an honor we work every day to live up to. We find so much motivation and inspiration in the support of the brilliant Pittsburgh PR community, many of whom have hired us to execute and manage social media campaigns on behalf of their clients. It is because of our brand partners and nationwide network of influencers, with whom we have the privilege of creating award-winning, unique and exciting work, that we were able to accept the award in the first place, and for that we are also deeply grateful. 

Q: Tell us about your overall experience at the Renaissance Awards. Why do you keep participating?

A: The Renaissance Awards bring together the best of the best. As Pittsburghers, we work in an incredible hub of innovation, and having the opportunity to see the incredible work that’s transpiring regionally and nationally is priceless. Each year, we leave the Renaissance Awards feeling so proud to live and work in such a vibrant, innovative community. 

Q: What are the benefits of attending the Renaissance Awards for practitioners at any level in their career?

A: Come for the networking with our region’s top talent, stay for the pride you’ll feel when hearing about the top-notch work coming from this city we love, and leave feeling inspired to continue elevating your work and producing next year’s award-winning campaign.

Q: Any advice for aspiring PR pros?

A: Relationships matter! Despite the growing focus on marketing and influencer automation, we believe wholeheartedly that building and nurturing genuine relationships is the key to success. Nothing can replace the human connection.

We’ve seen the power of personal connection first-hand in that most of our team members were once clients of The Motherhood, and the relationships forged years ago evolved into the award-winning agency we have in place today. Our employees’ former agencies also remain some of our most valued clients, so we’ve really seen the full-circle impact of relationship building at all levels and in all roles.

We invite you to join us Thursday, Jan. 26, at the Sheraton Pittsburgh Hotel, Station Square for a night of networking and fun as we recognize the accomplishments of our city’s brightest communicators.

Check-in registration and a cocktail hour will begin at 5:30 p.m., opening remarks begin at 6:45, and dinner and awards will begin at 7.

Register Today!