PRSA Pittsburgh Plans 2017 Public Service Project with Glimmer of Hope

At PRSA Pittsburgh, we feel it is vital to give back to the communities in which we live and work. Our public service chair, Katie Carr, has been committed over the past year to provide a way for our members to serve our local community.

After sending out a request for proposals to area nonprofits, the PRSA Pittsburgh board came to an agreement to work with Glimmer of Hope to assist in their communications efforts in 2017 as part of our public service initiative.

Glimmer of Hope, a Pittsburgh-based breast cancer foundation, was founded by Diana Napper in 1994 to honor the wishes of her best friend, Carol Jo Weiss Friedman, who lost her battle with the disease in 1990. The organization is focused on studies in premenopausal breast cancer as breast cancer in younger women tends to be more aggressive. Through fundraising events and support from the community, Glimmer of Hope continues to find better ways for women to detect breast cancer early and ultimately eradicate the disease.

To launch our partnership with Glimmer of Hope, our Chapter held a kick-off event with Diana at Revel+Roost on Wednesday, Feb. 15, to learn more about the organization and to introduce her to our membership.

While at the event, members learned more from Diana about her personal connection to the foundation, her goals for 2017 and how our Chapter can help her organization continue its commitment to the fight against breast cancer.

“I’m so excited to work with Diana and her organization,” said Carr. “We all probably have someone in our lives who is or has been affected by breast cancer, so learning about the mission of Glimmer of Hope and hearing Diana speak about it has been truly inspiring.”

Our project will focus on reaching and educating women between the ages of 28-40 about how they can detect warning signs of breast cancer early on. From February through July, our members will provide and execute a media relations plan to create awareness, as well as provide direction for Glimmer of Hope’s social media presence.

Interested in helping with this year’s service project? There’s still time to sign up! Email Carr at and let her know if you would like to assist in developing a media relations plan or contribute to Glimmer of Hope’s social media outreach.

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