By Brian Ackermann
Now that April Fools’ Day is over, it’s time to look at which brands stood above the rest in their efforts to prank consumers. The number of brands involved continues to increase, and it’s exciting, but overwhelming, to think about which ones did the best job at putting their brand at the center of the April Fools’ Day conversation.
Lexus – Lane Valet
While most people wouldn’t believe the luxury automaker created a way for spirited drivers to move cars in front of them out of the way, it’s relatable nonetheless. The best part is that it positions Lexus as a car that’s fun to drive, one that the spirited driver would want. Unlike the many April Fools’ pranks, Lexus managed to seamlessly integrate their brand message with subtle comedy.
Google – Google Gnome
No brand roundup is complete without a shout-out to Google. It’s surprising how many long videos there were this year, considering how many people are getting less patient with consuming content. However, Google’s clever smart Gnome prank was funny enough to hold your attention for 90 seconds. What makes this campaign unique is the fact that Google is poking fun at its own product, while also promoting it.
Starkist Tuna – Raspberry Jalapeño Jellyfish
I’m not quite sure why, but the thought of eating jellyfish sounds extremely cruel. Luckily, no jellyfish were harmed in the making of this April Fools’ Day prank, according to the small print in the lower right corner. We love seeing Pittsburgh-based brands get in on the April Fools’ Day fun.
Brian Ackermann is an account coordinator at Havas PR US and social media coordinator for PRSA Pittsburgh.