Your PR Business: Tactics April Issue Recap

By Bre Stephens

The April issue of Tactics focuses on making the most of your PR business—covering topics such as launching your own independent PR firm, making the transition from an agency to a solo career and connecting with other indie PR pros across the country.

Here are some articles from this month’s issue that provide insight into navigating the waters of starting an independent PR business, and engaging audiences through emerging platforms and traditional communications—while learning what workplace aspect millennials view as a priority.

Reality Check: Why Live Video, VR and AR Have a Bright Future

  • Cathy Hackl, APR, chief communications and content officer of Future Lighthouse and Nicole Henderson, owner of Selsi Enterprises, Live video, discuss how content creators can tap into the growing power of live video, virtual reality and augmented reality to communicate a brand’s story.

Secrets for Successful Subheads

  • Written by Amy Wylie, this article explains the magic of an effective subhead that will compel audiences to read more.

The PR Tools That Work for These Independent Pros

  • Tim O’Brien, APR, owner of O’Brien Communications, shares the insights of independent PR pros, who explain their go-to communications tools for staying on top of their game.

Game Plan: Should You Start Your Own Business?

  • In this article, Stephen Dupont, APR, vice president of public relations and branded content for Pocket Hercules, compiles the best tips and tricks from entrepreneurs who took a leap to start their own businesses.

Millennials Sound Off on Diversity in the Workplace

  • Dean Essner, the editorial assistant for PRSA’s publications, examines how millennials place importance on diversity and inclusion in the workplace.


Read the latest issue of Tactics here.

Bre is an assistant account executive at Havas PR. Follow her on Twitter or connect with her on LinkedIn.

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