Meet the Speakers for Our Second Annual Women in Business Event, Carving Your Niche

Unfortunately Carving Your Niche has been cancelled.  We look forward to meeting you at a future PRSA Pittsburgh event.

Thank you for your understanding!


PRSA Pittsburgh’s first annual women in business event, A Toast to Us, was a sold-out success.  With dozens of businesswomen discussing entrepreneurship, leadership and the business landscape, the dialogue was dynamic and the enthusiasm was palpable.  We hosted an incredible slate of speakers including Cooper Munroe, founder and CEO of The Motherhood, Laura Zorch and Sarah Sudar, co-founders of EatPGH, Kyshira Moffett, founder of the KSM Group and Laura Maxwell of Carnegie Mellon’s Women Leadership and Negotiation Academy.

Leveraging the knowledge and motivation gleaned from last year, we’re looking forward to hosting our 2017 event, Carving Your Niche, on Thursday, July 27 presented by WordWrite Communications.  Interested in attending?  RSVP here.  And then read on to hear more about this year’s top-tier speakers:

Andi Perelman, Manager of New Media, Pittsburgh Penguins

Andi is preparing to start her fifth season with the Pittsburgh Penguins. She began as the team’s New Media Coordinator and has since moved up to manage a five-person team as the Manager of New Media. Andi oversees the Penguins’ social media accounts, website, and sections of the team app and has grown the Penguins social accounts to boast over 4.5 million followers collectively. Andi joined the Penguins after earning her Master’s degree in Sports Industry Management at Georgetown University.



Kelley Skoloda, Chief InfluencHer and Angel Investor, KS Consulting and Capital

Kelley is a global trend spotter and recognized authority on consumer marketing to women and moms. Hergroundbreaking research and initiatives for PR firm, Ketchum, helped it become a top consumer agency worldwide while positioning her as a leading spokesperson on this topic. Her business book, Too Busy to Shop: Marketing to Multi-Minding Women, was named a “must read” by Publishers Weekly. Kelley is a founding member of and investor in the Next Act Fund, an angel funding group focused on female-led, early-stage businesses.

Betsy Benson, Publisher, Pittsburgh Magazine

Betsy has nearly 30 years of experience in journalism and media, serving as publisher of Pittsburgh Magazine since 2002. Founded in 1969, Pittsburgh Magazine is one of the market’s leading multi-platform media brands with a growing audience for its publications, e-media and events. Betsy graduated from the University of Pittsburgh and spent the first 15 years of her career as a reporter and editor at the Pittsburgh Business Times.






Each of these women has carved her niche and is championing the next generation of leaders.  Hear their stories and more at Carving Your Niche, presented by WordWrite Communications, on Thursday, July 27 beginning at 5:30 p.m.  The event will be held at SLATE, a newly opened event space produced by Shayla Hawkins Events.  We’re also hosting a raffle benefitting Glimmer of Hope, a woman-owned breast cancer awareness non-profit.

PRSA Pittsburgh member tickets are $45 and non-member tickets are $60 – you can purchase yours here.  See you on the 27th!

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