Education: Tactics October Issue Recap

By Bre Stephens

In each step of our career—from college to that first job to being a part of the senior team—we, as PR pros, never stop learning.

The October issue of Tactics keeps knowledge flowing by helping readers turn challenging times into teachable moments, use personal stories to make a difference in times of need, find success as a communications consultant, turn a non-PR job into a dream career, and make a name for themselves with a personal brand.

Finding Teachable Moments in Tough Times

• David W. Brown, assistant professor of instruction for the School of Media and Communication at Temple University, outlines his recommendations for how PR professors of any color or background can stay objective and turn today’s difficult events into teachable examples.

Storm Center: By Sharing Personal Stories, Influencers Inspire Charitable Giving

• Scott Pansky, co-founder/partner of Allison + Partners, explains how influencers have inspired charitable giving by sharing their own personal stories in times of need, such as Hurricane Harvey.

Consulting 101: Uncommon Tips for Agency Success

• Gary Bridgens, project consultant at APCO Worldwide, shares his tips for how a communications consultant can stand out at an agency.

Starting Out: How Bagging Groceries Can Help You Land Your First PR Job

• Bagging groceries, mowing lawns, working in a factory—these are just a few examples of jobs some of us started out doing. David Ritchey, Ph.D., professor in the School of Communication at the University of Akron, reminds us that any type of job can help nail down that first PR job.

A Brand New You: 7 Steps to Developing Your Personal Brand

• Your personal brand is powerful, and is just as important as a company’s brand. Jacqueline Strayer, faculty member in graduate programs at NYU and Columbia, and principal with The Sound Advisory Group, Inc, offers seven tips for honing in on your personal brand.

Read the latest issue of Tactics here.

Bre is an account executive at Havas PR. Follow her on Twitter or connect with her on LinkedIn.