By Bre Stephens
In each step of our career—from college to that first job to being a part of the senior team—we, as PR pros, never stop learning.
The October issue of Tactics keeps knowledge flowing by helping readers turn challenging times into teachable moments, use personal stories to make a difference in times of need, find success as a communications consultant, turn a non-PR job into a dream career, and make a name for themselves with a personal brand.
- David W. Brown, assistant professor of instruction for the School of Media and Communication at Temple University, outlines his recommendations for how PR professors of any color or background can stay objective and turn today’s difficult events into teachable examples.
- Scott Pansky, co-founder/partner of Allison + Partners, explains how influencers have inspired charitable giving by sharing their own personal stories in times of need, such as Hurricane Harvey.
- Gary Bridgens, project consultant at APCO Worldwide, shares his tips for how a communications consultant can stand out at an agency.
- Bagging groceries, mowing lawns, working in a factory—these are just a few examples of jobs some of us started out doing. David Ritchey, Ph.D., professor in the School of Communication at the University of Akron, reminds us that any type of job can help nail down that first PR job.
- Your personal brand is powerful, and is just as important as a company’s brand. Jacqueline Strayer, faculty member in graduate programs at NYU and Columbia, and principal with The Sound Advisory Group, Inc, offers seven tips for honing in on your personal brand.
Read the latest issue of Tactics here.