Starting a PR Revolution: Tactics November Issue Recap

By Bre Stephens

Those of you who attended this year’s PRSA International Conference know all about the spirit of revolution. If you weren’t able to make it, you can still learn how to start a PR revolution in this month’s issue of Tactics. Here’s a peek at the highlights from some of this year’s speakers:

Morgan Spurlock on Creating World-Changing Content

• Morgan Spurlock, award-winning filmmaker and host of CNN’s “Inside Man,” shared how to create original content that has the power to change the world. According to Morgan, PR professionals must be willing to take criticism, have people who believe in them and their vision, and have persistence of vision.

Bea Arthur on Being Resilient and Finding Success

• It’s a known fact that success doesn’t come easy. Bea Arthur, a therapist, entrepreneur and media personality, talked about how the secret to success is resilience.

AmyK Hutchens on Performance and Productivity

• AmyK Hutchens, business strategist and leadership development expert, spoke to leaders about how they can foster brilliance inside their organizations.

Jay Baer on the Power of Customer Experience

• According to author and digital marketing expert Jay Baer, customers trust people more than they trust companies. He discussed how PR professionals can harness word-of-mouth communication to bring success to their clients.

Project Bread’s Fight Against Hunger in Massachusetts

• Maureen Halley Lederhos, director of marketing communications for Project Bread, explained how the company implemented outreach programs to help raise awareness of the amount of Massachusetts residents who lack access to nutritious food.

Read the latest issue of Tactics here.

Bre is an account executive at Havas PR. Follow her on Twitter or connect with her on LinkedIn.