By Bre Stephens
A good leader positively impacts not only an organization, but also employees — who are the driving force behind the company’s success. The December issue of Tactics helps others find their way as a leader with tips on cultivating innovative thinking, successfully managing teams, improving upon weak spots and learning tricks of the trade from other leaders.
- Brad MacAfee, CEO and senior partner at Porter Novelli, believes in creating an environment in which people at every level contribute to innovation. He outlines his six principles that drive organizational success.
- Being a manager can be challenging, but it is also rewarding. Marissa Connelly, account supervisor at Litzky Public Relations, shares five tips that will help PR pros master the art of managing a team.
- Linda Rutherford, senior vice president and CCO at Southwest Airlines, discusses her leadership style, what the PR industry is doing well and what it can improve upon in terms of leadership, and how Southwest (employees included) handled recent mishaps.
- According to a 2017 report card from the Plank Center for Leadership in Public Relations and Heyman Associates, overall leadership in PR is fairly average. Bruce K. Berger, Ph.D., professor emeritus of advertising and public relations at the University of Alabama (UA) and research director for the Plank Center for Leadership in Public Relations at UA, provides insight into scores for each category (leadership performance, job engagement, trust in the organization, work culture and job satisfaction) for this year’s report card, shares what needs attention and identifies steps for improving leadership in the years to come.
- Elyse Hammett, APR, vice president of marketing and communications for the Community Foundation for Greater Atlanta, explains why sharing is the key to success and how PR leaders can learn from other leaders to create the ultimate impact.
Read the latest issue of Tactics here.