By Kristen Hammett
Once upon a time, PR professionals working with data analytics wasn’t even a thought. Today, that’s no longer the case.
Search Engine Optimization (SEO) is a bigger part of public relations than ever before. Joining forces, PR and digital experts can make a significant impact on their digital marketing plans. At the end of the day, the two have the same goal in mind: enhance brand awareness.
That’s why, on May 24th from 12 – 1:30 p.m, PRSA Pittsburgh will be holding an SEO & Google Analytics panel. The event will be moderated by Steve Radick, VP, Director of Public Relations and Content Integration, Brunner with insights from three local experts:
- Kevin Amos, VP, Performance Marketing and Analytics, Brunner
- Dan Monarko, Head of Channel Strategy and Analytics, Smith Brothers
- Heather Starr, Chair of the Department of Community Engagement, Point Park University
When asked what attendees will gain from this event, Heather Starr said,
“I want to help lower the mental barrier of entry that many people have on SEO and Analytics. Too many PR people view it as a marketing tactic driven by algorithms and complex spreadsheets. And while that’s certainly a part of it, there’s also an art to it too.
Whether you’re analytical or creative or both, there’s an important role for you to play in the SEO and data analytics role. I want people to leave the panel and not only understand that, but to reach across the table to their analytics colleagues with some ideas on how they can better work together.”
Radick also weighed in on what he expects attendees to learn:
“I’d like people to understand that analytics is something that everyone can use to help them grow their brand. While they can get quite complex, just knowing the basics and using the data to inform your choices can make a big impact in engaging with customers.”
You may not realize it now, but blog posts like this one, content calendars, and many other types of digital output are great examples of how PR and SEO work together. Quality links and content bind PR and SEO together like glue.
If you would like to learn more about how these two distinct disciplines work together to achieve the same goals, or you have questions about SEO and Google Analytics, register for the event here.
Chick-fil-A is on the menu for lunch. Bring your appetite!