Coronavirus (COVID-19): Stay at Home, Stay Informed

By Ashley Jones

As communicators, we know the power that words carry. We understand that when used correctly, words have the inimitable power to inform and inspire. But, we know all too well, when used carelessly, words can have just as much of a dangerous impact.

“Pandemic is not a word to use lightly or carelessly. It is a word that, if misused, can cause unreasonable fear, or unjustified acceptance that the fight is over,” WHO Director-General Tedros Adhanom Ghebreyesus said Wednesday.

During this time of confusion and distress, we want to provide our members with information and resources from media outlets we trust most.

A Message from PRSA National

A massive amount of COVID-19 related information is being delivered to all of us from hundreds of sources at an unprecedented pace. The role of public relations professionals as advocates for truth, accuracy and transparency in accordance with the PRSA Code of Ethics is integral to our daily practice but especially crucial in times of crisis.

Current circumstances offer an opportunity for us to be part of the solution. Our expertise can help drown out the din and assist communities in deciphering facts from fiction. The World Health Association (WHO) says there is an “infodemic,” and with the abundance of information comes the danger that this could overwhelm people to the point they begin to tune out just when they most need to be informed.

PRSA and the PRSA Health Academy believe the best work we can do is to simplify the process and direct people to reliable, credible information resources. As a result, they’ve created the INFOdemicRx infographic (below) that depicts a simple, three-action-steps guide to help consumers and communities find the information they need amidst conflicting claims, hype, misinformation, disinformation and information overload.

Where to Get Coronavirus (COVID-19) Information

Coronavirus (COVID-19) and the PR Industry

Stay Connected: Webinars to Tune Into

  • PRSA Health Academy Section
    • You’ve Got This! Build a Social Media Presence to Align Message with Market
      • Tuesday, March 24, 2020
      • 3PM ET
      • Register here.
  • PR News
    • Communicating About COVID-19 — Navigating a New and Uncertain Crisis
      • Wednesday, March 25, 2020
      • 1PM-2PM ET
      • Register here.
  • Ragan and PR Daily
    • Crisis Communications Virual Conference: Managing Communications Through Coronavirus
      • Tuesday, March 31 2020
      • 11AM-4PM ET
      • Register here.
  • PRSA
    • Principles of Effective Crisis Response
      • Available now. Access here.

How Brands in the ‘Burgh Are Coping

1. Steel City – #renegadewash Challenge











2. Smith Brothers Agency – #TogetherApart











3. Pittsburgh Penguins & Aramark – Donation of 2,000 lbs. of perishable food items from PPG Pains Arena to 412 Food Rescue











4. Bigham Tavern – Wingsday at Home











5. 412 Food Rescue – Call for surplus food to distribute to families and children in need











6. Eat’n Park – #DailyDoseofSmiley










7. Primanti Bros. – Partnership with Giant Eagle











What Kind of Content Do YOU Want to See From US?

Let us know what information, tips, or other encouraging content we can share that would be most beneficial to you.

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Trackbacks & Pingbacks

  1. […] examples of authentic crisis communications are included in a previous blog post of ours, such as the partnership between Giant Eagle and Primanti Bros. as well as Wigle Whiskey and other […]

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