Professional Development: Join PRSA Nationals for a Fun, Four-Part Webinar Series

Participate in a Fun, Four-Part Webinar Series from 3 p.m. to 4 p.m. on Wednesdays this Month

Join PRSA Learning for this exciting new webinar series! You’ll be the ultimate judge to determine who’s got the greatest communication campaign! Across four riveting Wednesdays in April, join in to judge the best strategic framework in communication from three award-winning contestants with substantial expertise in entertainment, nonprofit, retail and technology, and learn strategic skills along the way.

“Top Talents Compete: Who’s Got the Greatest Communication Campaign?will kick off April 6 and run on consecutive Wednesdays through April 27. Get registered today!

Structured as an online professional development “game show” that requires your participation, Tara L. Smith, M.S., APR, will host three contestants applying the four-step process of research, planning, implementation and evaluation (RPIE). You decide who wins each week’s category as the contestants compete for your highest star ratings to successfully be the “Top Talent,” winner of the Greatest Communication Campaign in this webinar series.

Here is a sneak peek at how this weekly competition breaks down:

Week One: Our three contestants will present the problem they were given the opportunity to solve, set the stage for their approach and dive into the details about how they conducted research for each of their respective campaigns. At the end of the webinar, you submit your rating for which contestant conducted the greatest campaign research.

Week Two: Contestants present their campaign plan. Who’s got this? You decide the champ.

Week Three: Contestants walk you through implementation, and once again you determine their effectiveness.

Week Four: The grand finale showcases how each contestant evaluated their campaign, and you determine once and for all who’s got the greatest communication campaign of this webinar series.

April is PRSA’s APR Month. This webinar is a great opportunity to learn from some practitioners who have earned their professional accreditation. Tune in to see them in action and to vote on their campaigns. Maybe you’ll be inspired to earn your accreditation!

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