About the Vice President

Dan Ayer, Founder/President, Field General

Dan Ayer is an award-winning copywriter and public relations professional who prides himself on developing ideas, strategy and content that drive business for clients.

In 2016 he founded Field General, an agency located in the Lawrenceville neighborhood of Pittsburgh.

During his career, Dan has provided copywriting, media relations, social media, branding and digital strategy for clients across multiple industries. His work on behalf of Casey’s Clubhouse, a non-profit working to bring baseball to children with special needs, was honored nationally by PRWeek as Pro-Bono Campaign of Month in July 2011. Dan has planned and implemented multiple national media outreach campaigns securing placements in ESPN.com, WIRED, The New York Daily News and Mike & Mike in the Morning.

In 2013, Dan was selected as PRSA Pittsburgh’s Renaissance Rising Star. The award is given to a young professional who has shown outstanding work in the public relations field. His work has been recognized with more than a dozen PRSA and IABC awards in a wide range of digital and traditional media categories as well as communications management.

Dan served as the President of the Pittsburgh Chapter of the Public Relations Society of America in 2014 and regularly guest lectures at several local colleges.