About Social Media / Publicity

Brian Ackermann, Havas PR


  • Create and curate engaging content to publish across all social media platforms
  • Engage with the community of communications professionals and students via our social media platforms
  • Coordinate with all committees to publish internal news and events
  • Ensure a consistent and balanced stream of information reaches the organization’s following

Goals for 2017:

  • Increase social media following to achieve the below numbers by the end of 2017:

Facebook – 1K Likes

Twitter – 3.8K Followers

  • Increase engagement among students by integrating content from local PRSSA chapters into the content calendar on a weekly basis and hosting a Twitter chat each semester geared toward students
  • Streamline the social media content strategy by creating content buckets that guide content development
  • Curate a monthly report that outlines the most engaging posts and the posts with the highest reach to uncover what followers like to see posted and when they are more likely to engage with us