About the Student Liaison
Sara Bauknecht,Communication strategist, educator, journalist, multimedia producer
Sara Bauknecht (she/her) is an Emmy-nominated (Mid-Atlantic region) multimedia storyteller, communication strategist, journalist and educator with 15+ years of media experience spanning broadcast, print media and the Web in New York City and Pittsburgh.
As a journalist, her areas of interest include digital storytelling and coverage of the arts and culture. As a strategic communication strategist, she’s worked with clients in the fields of health and wellness, politics, entertainment, food and beverage and the nonprofit sector. She’s also the co-owner of XSquared Media, a forward-thinking team of communication architects who strive to meet clients where they are with old school-meets new school media strategies – through the lens of centering equity.
As an educator, Sara strives to build bridges between the classroom and the professional world of media. She’s taught courses in news writing and editing, public relations, social media management, writing for multimedia and communication theory at universities across the Pittsburgh region. Currently, she teaches in the Communication department at Chatham University, where she also advises student media. She’s a certified student media adviser through the College Media Association.