About the Student Liaison

Steve Radick, SVP, Senior Director, Burson Cohn & Wolfe

Steve is the SVP, Senior Director at BCW (formerly known as Burson-Marsteller), one of the largest integrated communications agencies in the world. He joined BCW after four years at Brunner, one of Pittsburgh’s largest advertising agencies, where he led the PR department and managed the reputation of brands across the home improvement, retail, consumer-packaged goods, non-profit, manufacturing, and restaurant industries. He led the public relations efforts for AdWeek’s #1 Super Bowl commercial – 84 Lumber’s Super Bowl commercial, “The Journey Begins.”

He’s also lead PR and branding campaigns with for a wide variety of brands across industries, including Maui Jim, Cedar Fair Amusement Parks, Office Depot, Knouse Foods, Vitamix, and Cetaphil, Heinz, Office Depot, Slippery Rock University, Home Depot Rental, 84 Lumber, and Owens Corning.

He is an industry-recognized consultant, blogger, and speaker, and strategist. His writing has appeared in publications like The DrumPRWeekMediaPostPRDaily, and Entrepreneur Magazine and books like Cases in Public Relations StrategyTHINK Public RelationsState of the eUnion: Government 2.0 and OnwardsSocial Media: How to Engage, Share, and Connect and Global Content Marketing. As a keynote speaker, he has given presentations on a variety of marketing, branding and leadership topics at events sponsored by the U.S. European Command, PRSA, the International Association of Business Communicators (IABC), WVU, Penn State, Carnegie Mellon, the University of Southern Indiana, the University of Denver, the COMMIT!Forum, CMO Leadership Summit, UBM TechWeb and many others.

He has been an active member of the Public Relations Society of America for the last 15 years.