About the Vice President, President-Elect
Robin Rectenwald, M.S., Account Director, BCW Global
When it comes to building relationships, it starts with sharing stories. That’s why Robin Rectenwald has always had a passion for helping organizations share their stories with the media and the community. With nearly a decade of experience in strategic marketing, communications and public relations, she has worked with B2B, B2C and nonprofit organizations including PPG, Kennywood, Carnegie Library of Pittsburgh, YMCA of Greater Pittsburgh, Caliente Pizza & Draft House, the Ryan Shazier Fund for Spinal Rehabilitation, VisitPITTSBURGH, MedExpress and UnitedHealthcare.
Prior to joining BCW Global, Robin was the day-to-day account leader for B2B, B2C and nonprofit clients at WordWrite, a Pittsburgh-based PR agency. Robin also served as the director of public relations at Veterans Leadership Program of Western Pennsylvania, a regional nonprofit that serves military veterans (in honor of her dad who served in Vietnam). Through a variety of communication tools, Robin shared the stories of many veterans, which led to an increase in social media followers, donors and volunteers. Her previous experience also includes the Pittsburgh Pirates, Office of Allegheny County Executive Rich Fitzgerald and Jampole Communications.
Robin earned her master’s degree in Integrated Marketing Communications from West Virginia University and a bachelor’s degree in Communications and Spanish from Duquesne University. She has served as an adjunct professor at Duquesne University and Point Park University.
As for community involvement, Robin has served on the Board of Directors for the Pittsburgh chapter of Public Relations Society of America (PRSA) for the past seven years, serving as PR Summit co-chair, Renaissance Awards co-chair, secretary and vice president. She was also an honoree of the 2020-21 Cystic Fibrosis Foundation’s Pittsburgh 50 Finest Class. In January 2021, the Cystic Fibrosis Foundation recognized Robin with the 2020 Tomorrow’s Leader Award and in 2019, she received The Incline’s Who’s Next: Communicators class award. She also received the 2017 PRSA Pittsburgh Member of the Year Award.
In her spare time, she likes to bike, kayak and travel. In fact, she accomplished a personal goal of biking 330+ miles from Pittsburgh to Washington, D.C. in the summer of 2020. She hopes to complete a triathlon in the near future.