Hear from Meredith Amoroso, senior manager of global public relations at Philips, for an informal discussion about the integral roles she and the company played during the early and continued stages of the COVID-19 pandemic.
Led by Andrew Conte, director of the Point Park Center for Media Innovation, learn how Meredith handled a crisis communications situation and how being agile can benefit you and your brand in the long run.
About Meredith Amoroso:
Meredith Amoroso is a senior manager of public relations in Philips Global Press Office, and a former PRSA Pittsburgh Chapter President. She managed messaging, crisis communications and media opportunities regarding Philips’ role in producing ventilators and how they stepped up to support healthcare providers and their patients in the fight against COVID-19.
Philips is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum. The company, headquartered in The Netherlands with Sleep and Respiratory offices based in Pittsburgh, PA, leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions.
Philips is one of the biggest manufacturers of ventilators in the world and were able to increase production to support the demand from the COVID-19 outbreak.