Each year, the PRSA Northeast District Chapter brings together more than 200 communications professionals from across the northeastern United States for a one-day conference exploring the newest technologies and practices to emerge in the field of public relations.
This year, we’re headed to Buffalo—home of the original Buffalo wings, a burgeoning craft beer scene and a short ride to Niagara Falls. But we’re really looking forward to a day of inspiration with you, as nearly two dozen of our colleagues from throughout the northeast chapter present their best, most interesting, and practical recipes to help you foster Integrated PR success wherever your work takes you.
Marketing, social media, public relations, advertising – you do it all. Your role as a communicator is constantly evolving, the mediums we use to tell our stories are changing faster and the lines between these functions are even less clear. All while you’re expected to do so much more with much less.
The Buffalo/Niagara PRSA Chapter proudly invites you to join us Friday, June 1 at the 2018 PRXNE District Conference—Communication Convergence: The Integrated Communicator.
Join us for this one-day conference and we’ll tackle emerging content marketing trends, share valuable insights for strategic planning, help you master the art of storytelling and give you all the tools you need to be successful in whatever communication role your job takes the next day.
A Note About Hotel Accommodations:
The conference and overnight accommodations will be at the Hyatt Regency Buffalo (Two Fountain Plaza, Buffalo, NY 14202). Special conference hotel room rates are available until May 1, 2018.
For more info, please visit: https://aws.passkey.com/go/PRS2018
Hear powerful, compelling insights from leading industry experts.
Work With Lasting Impact
Morning Keynote
Sharon Napier
CEO, Partners + Napier
linkedin.com/in/sharonnapier
@sharondnapier
Sharon will share her career journey as the CEO of Partners + Napier, a national agency at the forefront of the convergence of communications. Her leadership, learnings and insights into how she’s built a modern cross-functional agency will inform and inspire attendees at any stage of the career cycle. Experience visual examples of brands who are successfully harnessing data, technology and consumer-driven insights leaving a mark on business, people and culture.
Sharon will be joined by Pete VonDerLinn, her firm’s Executive Creative Director, who will share the strategy and process behind Effie Award-winning campaigns guided by the philosophy of “effectivity.” Sharon and Pete will share example case studies from both iconic and emerging brands. Attendees will observe how marketing messages can be delivered in culturally relevant ways across paid, earned, owned and shared media channels.
How Headlines are Made from Washington: Lessons from the White House
Lunch Keynote
Liz Allen
Senior Vice President, Glover Park Group
@LizMarieAllen
Social and digital media came of age between the past two White House administrations and with it, how news was consumed, spread and shared is forever reshaped. Twitter drives the day and White House press briefings have become fodder for late night sketch comedy. Liz Allen, former Deputy Communications Director for President Obama, gives us a behind-the-curtain look at a pivotal time that redefined the landscape and what it means for the future of communications.
