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Reinvigorate Your B2B Communications Campaigns

July 14 @ 12:00 pm - 1:00 pm

Join PRSA Pittsburgh at noon Wednesday, July 14, for a panel on business-to-business (B2B) public relations featuring communications experts in our region. Our three experts bring a wealth of knowledge on complex B2B communications and will share best practices on targeting your business’ audience, maintaining a good reputation, strategizing post-pandemic plans and more. Now is the perfect time to revisit your PR strategy and reinvigorate your campaigns— especially in a new environment.

Bring your questions for the panelists, as we’ll have an audience Q&A toward the conclusion of the event.

About the Speakers

Scott Henry, Senior Vice President, Brand Solutions Practice, BCW | Burson Cohn & Wolfe

Scott Henry is a media relations and B2B specialist with extensive experience working with clients serving a variety of industries. He has led media relations efforts for NOVA Chemicals, SAE International, Leviton, G&W Electric as well as numerous clients in the building and construction industry and energy sector during his 20-plus year career. One of his core specialties is his work with B2B clients. Scott is well-versed in understanding the complex distribution channels that many B2B companies face. Scott is a graduate of West Virginia University with a B.S. in Journalism. He also serves on his local school board.

Jessica Franklin, Manager, Corporate Communications, Brand and Giving at Koppers Inc.

Jessica is the Corporate Communications Manager at Koppers, a global wood-preservation technology company, where she is responsible for informing and engaging internal and external company stakeholders. In this role, she works collaboratively to lead global internal and digital communications, media relations, key employee engagement initiatives and community relations efforts. Jessica served on PRSA Pittsburgh’s board from 2013-2016 and was a member of Leadership Pittsburgh’s Leadership Development Initiative XXII in 2015. Currently, she volunteers as a mentor with Big Brothers, Big Sisters of Greater Pittsburgh. A 2011 Duquesne University graduate, Jessica holds a bachelor’s degree in public relations as well as a business certificate.

Details

Date:
July 14
Time:
12:00 pm - 1:00 pm
Event Category:
Website:
https://www.eventbrite.com/e/reinvigorate-your-b2b-communications-campaigns-tickets-161423797925

Venue

Online

Organizer

PRSA Pittsburgh
Website:
https://prsa-pgh.org/

Details

Date:
July 14
Time:
12:00 pm - 1:00 pm
Event Category:
Website:
https://www.eventbrite.com/e/reinvigorate-your-b2b-communications-campaigns-tickets-161423797925

Venue

Online

Organizer

PRSA Pittsburgh
Website:
https://prsa-pgh.org/