Webinar: CSR Storytelling: How to Personalize a Social Issue and Elevate Your Brand

How do you get your CSR work to cut through social and traditional media overload? This session will feature the Silver Anvil award-winning effort that helped elevate a leading company from No. 5 to No. 1 in just one year in its industry category in Fortune’s World’s Most Admired. Learn how an integrated campaign that included award-winning videos shared on social, a thought leadership and executive visibility platform, and an innovative CSR report launch strategy drove stakeholder engagement, local and national media coverage, and increased corporate reputation. From powerful storytelling at a personal level to a methodical approach to ensuring visibility and on-point messaging, explore the best practices that drove this successful initiative.