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Webinar: Supercharge Your PR Writing for Better Results

June 19, 2018 @ 3:00 pm - 4:00 pm

PRSA Webinar

This is a PRSA Webinar, free for PRSA Pittsburgh members.


Participate in this webinar to sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. After this session you’ll be writing faster, using fewer words, and achieving bigger impact. But don’t expect to sit back and zone out – you’ll be pecking away at your keyboard during the session, learning by doing the exercises that demonstrate the new techniques.

Some of what you’ll learn:

  • Specific techniques to slash wordiness and still say the same thing.
  • Punch up power and clarity by eliminating passive voice.
  • Write like a journalist to credibly persuade.
  • Inject color and flair to engage an otherwise uninterested reader.


Michael Smart, principal, MichaelSMARTPR

Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.


June 19, 2018
3:00 pm - 4:00 pm
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