Are your senior executives and C-suite leaders using Facebook to share your company's key messages to employees, prospects and customers? If not, you're ignoring a critical PR, reputation and talent recruitment channel. Discover how to authentically connect with more than 1.7 billion customers, employees and stakeholders on Facebook and Instagram.

This writing workshop will teach you how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with techniques — not just what to do, but how — for painting pictures in your audience members’ minds so they understand your points […]