What is High-Quality Content and How Can You Produce More of It? “Have a marketing challenge? Whatever it is, someone has probably told you that the answer involves creating high-quality content. But what exactly does that mean? If you tell someone the solution is to “produce high-quality content,” you might as well have told them […]
Location: Atlanta, Ga. Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Location: Atlanta, Ga. Crisis communications is becoming more complicated and difficult. Communications channels are expanding and audiences are more diverse. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have […]
