Location: Lake Buena Vista, Fla. This conference will get you up to speed on proven PR, marketing and internal communications strategies for existing and emerging social media. Gain tips, tools and techniques so effective they will transform social media at your organization.
Location: Atlanta, Ga. In this complement to Michael Smart’s popular pitching workshop, you’ll learn how to get on the radar screen of reporters and bloggers even when you don’t have a story to pitch. Some past workshop participants have even heard back from top-tier journalists they’ve emailed or tweeted before the end of the workshop. […]
What is High-Quality Content and How Can You Produce More of It? “Have a marketing challenge? Whatever it is, someone has probably told you that the answer involves creating high-quality content. But what exactly does that mean? If you tell someone the solution is to “produce high-quality content,” you might as well have told them […]
Location: Atlanta, Ga. Learn intensely practical tips that will instantly boost your media and blog coverage including eight “story boosters” that turn ordinary news into stories journalists crave and four proven formulas for winning email pitch subject lines.
Location: Atlanta, Ga. Crisis communications is becoming more complicated and difficult. Communications channels are expanding and audiences are more diverse. Where crisis communications was once perceived as talking to the media after an event happened, today’s crisis audiences have expanded to include employees, customers, stakeholders and social media users. At the same time, channels have […]
