Spotlight: Rachel Willis

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What made you want to get into public relations?

I am a naturally outgoing person. My friends joke that I could even befriend a rock if I tried. When I was looking at potential majors, I realized PR is founded upon genuine, mutually beneficial relationships with others including clients, publics and coworkers. Moreover, PR requires strong writing skills on a variety of platforms. I have always loved to write and to share other people’s stories. So when I finally had to choose a major, I knew PR was the right fit for me because it values relationship building, writing and storytelling.

 

What is your year in school?

My situation is a little confusing. I am in my second year at Duquesne University; however, thanks to the college courses I took in high school, I am considered a junior in credits.

 

How do you explain your major to other people?

When I tell others I am a double major in Public Relations and International Relations, I always follow up with, “Basically, I am getting a degree in relationships.” Although this is a simple synopsis of these two majors, I think it humorously defines the most important aspect of each: Relationships. The PR profession would not exist without relationships founded upon mutual responsibility, integrity and trust. Moreover, PR and IR emphasize understanding and compromise when building and maintaining these relationships. I think both of these qualities are needed more in the world today.

 

What do you hope to do with your degree?

With my degree, I hope to foremost share the stories of others with the people who care about them the most. As human beings, we are natural storytellers. A degree in PR though means I am equipped with a valuable set of verbal and written communication skills to effectively share these stories.

Ultimately, I would like to use my degree to share the stories of those individuals, organizations and businesses that invest time, energy and money in sustainable community service and engagement projects benefiting underserved communities and groups throughout the world. There are numerous non-profit organizations that work daily to provide social and economic opportunities for these communities yet their stories go untold. I believe the PR skillset is a valuable tool for these organizations. I hope to one day be able to share their stories, expand their audiences and, overall, raise awareness about the important work they humbly do everyday improving the lives of others and making the world a better place.

 

How did you feel when you learned you won the Bob O’Gara scholarship?

Initially, I was utterly surprised and, then, extremely grateful. I was thankful that my time and energy invested in being a disciplined student had paid off. Additionally, this scholarship is going to help pay for my study abroad program next fall in Chile. I am thankful that my hard work and passion for PR has earned me this recognition.

 

Why do you believe PRSA is beneficial?

PRSA allows its members to be a part of a local public relations community and do what so many PR professionals do best: socialize and network. Moreover, PRSA serves as the ideal environment for a sharing of new ideas and fluid discussion of industry-defining trends. To be cliché, two heads are always better than one. PRSA provides PR professionals with the opportunity to brainstorm the next big-idea in a supportive community of distinguished and experienced peers.

 

What’s one thing other PRSA members should know about you?

I am a strong advocate for women’s rights and girls’ empowerment. My interest in these issues led me to become involved with Duquesne’s Chapter of Strong Women, Strong Girls (SWSG), a mentoring organization which serves to foster a safe and strong communities for young, at-risk girls in the Pittsburgh area where they can learn about successful female role models, develop leadership skills and feel empowered to pursue college. This year, I am the Social Media & Outreach Coordinator for SWSG. In this position, I have been able to use PR to share SWSG’s story with others. I believe this position is critical for our fundraising efforts as well as our audience’s overall awareness of issues currently affecting women and girls’ empowerment throughout the world.

PRSA membership: what’s in it for me?

By Jessica Franklin

PRSA is the world’s largest and most prestigious organization for public relations and communications professionals.  If you’re looking to energize your practice, broaden your skill set, meet like-minded professionals and make an investment in your professional development, then you’re in the right place.

Membership will instantly give you access to a whole host of development tools, such as:

  • Exclusive industry publications and industry news delivered daily to your inbox;
  • Case studies, white papers and members-only research/e-books;
  • Access to the industry’s largest job center and a library of career resources;
  • More than 50 free webinars per year; and
  • Preferred pricing on PRSA seminars and conferences.

And with 200+ Pittsburgh members representing agencies, independent practitioners, corporations, associations, schools, professional services firms and nonprofits, you’ll expand your circle of local industry colleagues and receive discounted rates when you participate in:

  • Professional development seminars and programs;
  • Networking events;
  • Service project activities; and
  • Board and committee leadership opportunities.

So, come join us. Network with us. Learn with us. Have fun with us. And most importantly, help us continue to advance the profession we all love.

We look forward to meeting you soon!

What’s in store for PRSA Pittsburgh in 2016?

By Steve Radick

When I took over as your President two months ago, I was excited (maybe a little too excited) to really dive into the job. Like I tend to do with any new position, I threw myself into the role, setting up a bunch of meetings, sending late night emails, and creating all kinds of plans. However, I quickly realized that my role as President isn’t to take over and try to do everything, but to empower and activate everyone I’m working with – including our Board members and by extension, all of you.

The strongest PRSA chapters are the ones where everyone is committed to moving the entire membership forward. Where members feel a sense of community with each other. Where the lines between agencies, brands, non-profits, and academia disappear and we realize that we can all be better together.

That feeling is really what drove the development of our 2016 Strategic Plan. That’s why our #1 goal is to activate more of you. We want to get more of our members involved, both online and off. And we want to create more opportunities for you to do so. Judging by our most recent Renaissance Awards ceremony, we’ve got a fantastically talented group of members that we can all learn from. And I want to do whatever I can to help connect all of us more often and in more ways than ever before.

That’s why we developed these goals and objectives for 2016:

Already, Elizabeth has made some great progress getting our programming calendar squared away, and if things go according to plan, we’ll have a whole lot more to share in the next few weeks, including some exciting partners and speakers we’re talking with now. You may have also seen the monthly newsletters that Chelsea has created. I hope that by supplementing our website and social media properties with this regular drumbeat of communications in your inbox, we’ll be able to keep you better informed of what’s going on.

Thanks to some absolutely fantastic work by Jess Franklin, Paige Blawas, and Lauren Wenzel, we also put on one of our largest Renaissance Awards ceremonies in years. If you haven’t watched the highlight video, you should do it now. This is the second highlight video produced by the uber-talented Tim Long, our new Multimedia Director. He also produced this excellent recap of our Professional Development Day in October.

We’ve got a lot more on tap this year – make sure you read our newsletters, bookmark our blog,    follow us on Twitter at @prsapgh and like us on Facebook at PRSA Pittsburgh.

Member Spotlight: Bob Oltmanns

Connect with Bob

Describe your career.

I’m the president of OPR Group LLC, an independent public relations/marketing communications business. Before I started OPR in 2010, I was the president of one of Pennsylvania’s largest independent PR firms.

I didn’t start out intending to work in public relations. As a kid growing up in New Jersey, I had wanted to be an architect and went to architecture school after high school. But I soon discovered that I didn’t have the design skill set I’d need to cut it as an architect, so I switched to teaching. My dad was a carpenter, and I had worked as a draftsman while in architecture school, so I majored in industrial arts education. But while I was doing my student teaching in the 1970s, the energy crisis really fascinated me. So by the time I got my teaching degree, I was more interested in pursuing my passion in alternative energy systems. Pitt offered me a full scholarship and a graduate assistantship to study energy resources in the School of Engineering. I jumped at it and that’s what brought me to Pittsburgh. After getting my masters degree, the bottom dropped out of the energy industry and the only job I could find was a public information position in the federal fossil energy research program. At the time, I had no idea what that was but I needed a job. I learned a lot in a real hurry and had to essentially acquire the education for this career that I should have gotten in college while I was actually on the job. But that’s how I got my start in PR.

After doing that for 4-5 years, a small PR firm here in Pittsburgh needed help with some technology accounts. I had lived in a technology environment both in grad school at the Department of Energy, so that’s how I got started in the agency business.

But I never lost my love of teaching, so I’ve been fortunate enough to be on the adjunct faculty at both Carnegie Mellon University and Duquesne University Center for Environmental Research and Education.

 

How do you explain what you do to other people?

This is the age-old affliction we in PR seem to have. We make our living explaining our clients’ businesses to the world, but for the life of us, we can’t explain what WE do to anyone who doesn’t already work in PR. I actually wrote an article on this phenomenon about 20 years ago called “PR and the Cocktail Party Syndrome.” We’ve all been there. You walk into a cocktail party and someone asks what you do. “I work in public relations,” you say. “Oh, you mean like advertising.” And to avoid stuttering out some inside-baseball PR-speak jibberish, we simply say, “Well, advertising is part of what we do.” And then you proceed to follow them all over the room all evening with “And I also do media relations…..and speechwriting…..and community relations….and social media…..”

It’s a bloody curse.

 

Where do you currently live?

I live in the small town of Chester, West Virginia, about 45 minutes from downtown Pittsburgh.

 

Where is your favorite restaurant?

My absolute favorite spot is the York Harbor Inn in York Harbor, Maine. (I used to live there.)

But in Pittsburgh, I like different places for different meals. Breakfast at Pamela’s, lunch at Gaucho Parilla Argentina, burgers (and those shakes!) at Burgatory.

 

How long have you been in PRSA?

Since 1985

 

Why do you believe PRSA is beneficial?

In my career, PRSA has been a fabulous vehicle for professional development, networking, and business opportunities. I once did a root-cause analysis of where my clients came from and found that PRSA was the best source of referrals. And some of the friendships I made in PRSA 30 years ago are still some of the best friends I have in this business.

2016 Programming Preview

By Elizabeth Bacheson, Programming Chair

We’re working on an ambitious programming calendar for our members this year including several expert speakers, panel discussions and networking events. Here’s a preview:

Young Professionals Communicator Tour Series

Our Young Professionals committee will host their first tour of the year in March! The Communicator Tours series provides students and young professionals with a look inside a variety of PR agencies and corporate settings in the Pittsburgh area. Past tours include rue21, BRUNNER, Elias/Savion and Gatesman+Dave. Stay tuned for where our tour series will make its next stop!

GIFs, Memes, Hashtags, and Celebrities – What content can brands create and share and what should they avoid?

We’re working on a Q&A discussion with an IP/copyright attorney to discuss the do’s and don’ts for creating, curating and sharing content. This can often be a blurry topic, so we’re looking to bring some clarity to this important issue.

PRSA Cleveland Partner Event

We’re looking forward to joining forces with our fellow PR pros at PRSA Cleveland for a partner event to unite our two cities.

And much more!

Stay tuned for more information about our upcoming events and what’s to come this year! Be sure to follow us on Twitter at @prsapgh and like us on Facebook at PRSA Pittsburgh for ongoing updates!

Gatesman+Dave Provides Perspective on Advertising

By Dave Kwasnick

So in pondering what makes an ad great, one word popped into my mind.

“Poltergeist.”

Yeah, I didn’t see that coming. Allow me to explain. But first, do you remember the movie? (The original please, not the remake.)

“Carol Ann.”

“Don’t go into the light.”

“You only moved the headstones.”

Then you probably remember this scene: The boy’s creepy clown inexplicably goes missing in his room. (Note to parents: don’t buy your kids creepy clowns.) With ghosts running amuck, he’s pretty freaked out. So the boy looks for it under…the…bed. Slowly, agonizingly he musters the courage to peek into the darkness and sees….nothing. The tension evaporates. Poof! The boy spins back under the covers and BOOM! gets a big ol’ bear hug from Slappy the Satanic Circus Performer.

First time I saw that, I nearly peed myself.

Thirty years later, I watched it with my daughter. Pretty sure she did too.

Point is, we both knew exactly what was coming and we watched anyway. Heck, we secretly yearned for it. Why?

Two words: human nature. We love the delicate interplay between expected and surprise. The expected gives us a context we understand. It draws us in with familiarity, makes us say, “been there before.”  Take the scene from “Poltergeist.” Who hasn’t been slightly traumatized by the sight of a clown during childhood? ‘Nuff said. The surprise? That’s the thrill, the entertainment, the liberation from the ordinary world we all seek – if only for a moment. So when the clown finally popped out, it wasn’t an unwelcomed shock but rather the fulfillment of sought after expectation.

When you get the balance of expected and surprise just right, it’s magic and it never gets old.

Not surprisingly, “Poltergeist” was a huge success at the box office.

Fast forward to this Sunday. We’re gonna see a lot of commercials. The vast majority of them are one-offs created just for this game (though they’ll undoubtedly run throughout the year.) These spots are the product of five, 10, 15 creative teams, armies of social media, account and media people working toward this moment since before the confetti settled at last year’s game.

Yet nestled into this mélange of :30 second eye candy will be a spot that isn’t the singular product of a frantic 12-month birthing process. Nor is it really new. In fact, it’s the extension of a campaign that’s been running for seven years. And, like the clown in “Poltergeist”, we see it coming every time.

Yet we can’t stop watching.

It’s the Snickers campaign. I don’t laud it because I’m especially fond of Snickers (I’m not.) Or because I have a deep respect for the work BBDO does (I do.) I single it out because it shares something truly great, supremely effective advertising campaigns all have in common. You guessed it – the blend of expected and surprise.

Snickers expected, captured in wonderfully simple language, is “You’re not you when you’re hungry.” It’s an insight we can all relate to. Who hasn’t bitten someone’s head off when blood sugar dips way below the refill line?

Been there before.

And the surprise? Substituting an iconoclastic list of entertainment legends to personify people’s surly, calorie-deprived alter egos. Betty White. Aretha Franklin. The late Abe Vigoda. And this year Wilem Dafoe.

Yes, essentially it’s the same spot every time. But in this case, it does more than give us a moment of mirth or a fleeting bit of entertainment. It makes us, consciously or otherwise, grab a Snickers when hunger pangs have us acting, well, not like us. Think about it. Bet you’ve had a Snickers recently. How do I know? Because this campaign has taken Snickers from the back shelf of the candy aisle to a brand poised to crack the $1 billion mark.

When you get the balance of expected and surprise just right, it’s magic and it never gets old.

And that’s not just human nature.

It’s damn good business, too.


 

Dave Kwasnick is Partner, Executive Vice President, Chief Creative Officer at Gatesman+Dave, a fully integrated, independent marketing communications agency with expertise in branding, advertising, digital, public relations, social media, and media planning and buying. To learn more, please visit www.gatesmandave.com or join in on the conversation athttp://www.facebook.com/GatesmanDave or http://www.twitter.com/GatesmanDave.

PRSA Pittsburgh hosts annual Renaissance Awards

By Autumn Barszczowski
[ This post was originally published on Her Campus – Point Park:  ]

When told that he was a Public Relations group’s “Communicator of the Year,” Mayor Bill Peduto joked that it is probably because he is always available.

He said folks can direct message him on Twitter, as well as texting him, but to climb through his window is better than sending him a message on Linkedin.

Every year, Pittsburgh’s chapter of the Public Relations Society of America holds a Renaissance Awards dinner to honor agencies from all over the city of Pittsburgh and their accomplishments in events, fundraisers, campaigns, and more.

“We’re going to be a city that learns to handle growth,” said the mayor, in response to the president of Pittsburgh’s Chapter of PRSA Steve Radick’s comment, which is to keep people in the city of Pittsburgh with communication and innovation.

During a dinner of carrot ginger soup and Peruvian style free-range chicken with tri-color quinoa and chimichurri sauce, the group presented awards in 17 categories, of both individual and collective achievements.

The mayor wasn’t the only winner of the night. Other agencies won for accomplishments in digital/social media campaigns, community relations/public service campaigns, and awards for special events, observances, or fundraisers.

The PRSA works to highlight the previous year’s accomplishments from PR agencies and individuals in order to learn from each other and create better ideas for the upcoming year, according to Steve Radick, president of Pittsburgh’s Chapter of PRSA.

“The Renaissance Awards gives an opportunity to look at success the PR community had” said Radick.

Along with these agency awards, Rachel Willis, a sophomore from Duquesne University and a double major in Public Relations and International Relations, was awarded with the Bob O’Gara Scholarship. The scholarship worth $2,000 was established to recognize outstanding public relations students for all of their hard work.

Students applying for the scholarship were asked to write an essay explaining what Public Relations meant to them. According to Willis, PR allows people to build relationships, a community, and gives them a way to engage with others. “To me, together that means we can impact others and affect change,” Willis said of the PR community.

The Agency of The Year Award went to The Motherhood for their Stork OTC campaign, which compiled blog posts from mothers about their difficulty in conceiving and the options that they found that could assist them in their process. They also hosted live Twitter chats in which they helped to promote the sales of the Stork OTC.

The ceremony ended with The Motherhood also being named “Best in Show” out of all the agencies in attendance, but the only agency out of 87 to receive a perfect score from the judges.

The Renaissance Hall of Fame Award, which went to Bob Oltmanns of OPR Group, LLC. During his speech he discussed his time in the PR field, leading up to that moment.

“This business is fun if you hang around long enough,” said Oltmanns, during his acceptance speech. He was nominated by fellow colleagues in PRSA, including Kenneth P. Service, Vice Chancellor of Communications at the University of Pittsburgh.

Service was inducted into the PRSA College of Fellows in 1998, four years before Oltmanns in 2002, according to the PRSA website.

These Renaissance Awards are “good for people to get to know each other and to learn from each other…to learn different ways of doing things,” said Service.

Other winners include Giant Eagle, Gatesman+Dave, Smith Brothers Agency and more, which can be found on the PRSA’s website.

Pittsburgh, the new Silicon Valley?

First there was Google, now there is Facebook. Just as Google is celebrating their 10th year in their Pittsburgh office, Facebook announced that they will also begin building an office in the Steel City.

Pittsburgh, which has been ranked in the top 60 best places for business and careers by Forbes, is well known for its rich art and culture. However, originally known for its steel and manufacturing industry, (hence the name the Steel City), Pittsburgh is now known for their technology, education, healthcare and financial services industries.

In addition, with close to 35 colleges and universities surrounding the Pittsburgh-area, it’s no wonder these tech giants are attracted to adding the city of Pittsburgh to their office geography, even if the weather can be unpredictable at times.

So why does this matter to the field of public relations and communications? Well, the new Facebook office in Pittsburgh will be dedicated to its Oculus Research virtual reality system, which the company acquired in 2014 for $2 billion.  The virtual reality market, which has seemed like an unusual concept of the future, is already affecting how professionals communicate to their target audiences in marketing campaigns.

An example of virtual reality currently being used is illustrated in the Marriott’s latest campaign, #GetTeleported, according to Holtz. The Marriott is using Oculus Rift technology to transform the travel industry, by using it as part of their campaign to fully immerse consumers in their first-ever virtual travel experience. Even though the campaign is still considered to be in prototype phase, the Marriott is taking full advantage of the virtual reality technology by developing an entire marketing campaign focused around it.

In addition, Slippery Rock University is using virtual reality to allow prospective students to “visit campus” using a computer or smart phone, according to the school’s website.

By connecting consumers through augmented reality, through the creation of realistic holograms, Facebook’s acquisition of Oculus Research, will be one piece of advancing technology that those in the Steel City will get to watch develop in their own backyard.  They will be able to have first-hand experience on Facebook’s continuing advancements in communication, especially when it comes to virtual reality technology.

The possibilities are endless and it will be interesting to see what Facebooks success will look like in the next few years.


 

Amanda Hardt is the Renaissance Awards co-chair for 2016. She currently is the marketing assistant at Schneider Downs and loves to attend PRSA events. In addition, Amanda likes to push her personal boundaries by training for a 50K race in March, but she also likes to relax with a good movie. Feel free to connect with Amanda on LinkedIn.

My First PRSA Event – PRSA Pittsburgh’s 2016 Renaissance Awards

By Valerie Bennett

Once a year, the professionals of our industry gather to celebrate the accomplishments of fellow agencies and their peers. This gathering is known as the PRSA Pittsburgh’s 2016 Renaissance Awards and took place last Thursday at Hotel Monaco.

The Renaissance Awards are much more than an awards banquet; it is a time when the busy professional communicators of Pittsburgh can come together and catch up with old friends, co-workers, and meet the rising new talent.

As being a part of the “new to” crowd for PRSA and Pittsburgh, this event was a great experience and an even greater networking opportunity. Professionals from all corners of Pittsburgh including agencies, colleges, and corporations were in attendance. From this networking, I was able to hear stories of the past and how the industry we love so much has grown.

The entire night was beneficial but what I appreciated the most was being able to see some of the best campaigns created within this city along with the passion, determination, and endless work that went into each piece, making them truly memorable.

I am grateful I was given the opportunity to attend this event as well as hold a membership with an organization that continues to surprise me. One which worked so hard to make this event special to each individual who was present. I couldn’t have asked for a better first event to attend, and I am already looking forward to the next.

PRSA Pittsburgh Celebrates Outstanding Work, Individual Practitioners as Part of Annual Award Show

Held at the Hotel Monaco, the Renaissance Awards were emceed by Leah Lizarondo, founder of Brazen Kitchen and cofounder of 412 Food Rescue. Mayor William Peduto was in attendance for his win as Renaissance Communicator of the Year, as were many of the region’s top public relations and communications professionals from leading agencies, corporations, non-profit organizations and educational institutions. Campaigns and tactics are honored in many categories, including media relations, marketing communications, community events/public service and special events.

“In this industry, we stand on the shoulders of giants. And each year, the PRSA Renaissance Awards give us an opportunity to not only recognize these giants, but to be inspired by them and to build on their successes. One of the things I like most about these awards is listening in on the conversations that take place at the tables. That’s where the seeds for next year’s winners tend to be planted,” said Steve Radick, President of PRSA Pittsburgh.

Entries were independently evaluated by a panel of judges from PRSA’s East Central District, comprised of chapters from Ohio, Michigan, Indiana, Western and Northwestern Pennsylvania, West Virginia and Kentucky. The top scored entries received the ‘Renaissance Award’ distinction and the runner-ups received the ‘Award of Merit.’ Several categories had multiple winners depending on the numeric score of the judges.

Complete list of winners:

CAMPAIGN AWARDS

Digital Social Media Campaign

Less than $25,000 – Awards of Merit

  • Brunner: Jarden WeMo WeMoments Blogger Outreach Program
  • Columbia Gas of Pennsylvania: #GasSmellfie Public Safety Social Media Contest
  • Elias/Savion Advertising: AIRMALL USA: Fit2Fly Week AND Random Acts of Kindness Week
  • Gatesman+Dave: S&T Bank’s Hunt for Holiday Hundreds
  • The Motherhood: Influencer Driven Campaign Helps Deliver 126,000 Days of Clean Drinking Water to Children in Developing Countries

 

Less than $25,000 – Renaissance Award

  • Gatesman+Dave: SHOP ‘n SAVE Surprise and Delight
  • MarketSpace Communications: Children’s Community Pediatrics – CCP Wow Moments

 

More than $25,000 – Award of Merit

  • Brunner: Musselman’s Apple Butter Blogger Outreach Program

 

More than $25,000 – Renaissance Awards

  • The Motherhood: The Stork OTC Reach 57 Million with a new, at-home optionto those trying to conceive
  • Gatesman+Dave: Camp Invention Paid Social Registration Campaign

 

Community Relations/Public Service

Less than $50,000 – Awards of Merit

  • Columbia Gas of Pennsylvania: Santa’s Poison Prevention
  • FISA Foundation: Pittsburgh-Allegheny County Observance of 25th Anniversary of the Americans with Disabilities Act
  • Gatesman+Dave: 2015 Foodland Scholarship Program
  • OPR Group.: Environmental Focus: PA’s Environmental Affairs Television Program
  • Shift Collaborative: Taking the Stigma out of Afterschool Meals: Go Ahead, Get Your Grub On
  • The Motherhood: Influencer Driven Campaign Helps Deliver 126,000 Days of Clean Drinking Water to Children in Developing Countries
  • The Motherhood: The Motherhood and United Nations Foundation’s Shot @ Life Campaign

 

Less than $50,000 – Renaissance Award

  • Gateman+Dave: Westmoreland County Airshow

 

More than $50,000 – Awards of Merit

  • Allstate Insurance Company: Putting the Community in Good Hands
  • Burson-Marsteller: Paralyzed Veterans of America #UNSTOPPABLE
  • Shift Collaborative: Public Activations. A Huggable Robot. Playing the Horn for Healthcare

 

More than $50,000 – Renaissance Award

  • Red House Communications: OpenStreetsPGH 2016

 

Individual Award: Not-for-Profit Communicator of the Year

  • Patti Jo Lambert, Friends of the Bantam Jeep, Inc.

 

Special Event, Observances, Fundraisers

More than $35,000 – Award of Merit

  • Giant Eagle: Giant Eagle Cookie Launch

 

Not-for-Profit, Less than $35,000 – Renaissance Awards

  • Elias/Savion Public Relations: Father’s Day Pledge Public Signing Event
  • Shift Collaborative: Messaging and Brand Experience for a New Pittsburgh Festival – Picklesburgh

 

Not-for-Profit, More than $35,000 – Awards of Merit

  • Burson-Marsteller: Paralyzed Veterans of America #UNSTOPPABLE
  • Pipitone Group: Campaign for the Church Alive

 

Not-for-Profit, More than $35,000 – Renaissance Awards

  • Gatesman+Dave: National Inventors Hall of Fame Greatest Celebration of American Innovation Event
  • Children’s Hospital of Pittsburgh: Children’s Hospital of Pittsburgh UPMC 125th Anniversary Campaign

 

Individual Award: Renaissance Communicator of the Year

  • Mayor William Peduto

 

Media Relations

Less than $20,000 – Awards of Merit

  • Chemistry Communications: WEFTEC Trade Show
  • Elias/Savion Advertising: Center for Organ Recovery & Education

 

More than $20,000 – Awards of Merit

  • Allstate Insurance Company: Bringing Safety to the Steel City
  • Burson-Marsteller: Opternative Launch Media Relations Campaign
  • The PNC Financial Services Group: The Tower at PNC Plaza Opening

 

More than $20,000 – Renaissance Awards

  • Havas PR: Drug resistant epilepsy – The AspireSR generator launch
  • Burson-Marsteller: Defining a Digital Leader

 

Internal Communications

Awards of Merit

  • HM Insurance Group: HM Values Matter Program
  • Stern Public Relations: Take Your Parents to Work Day

 

Renaissance Award

  • Havas PR: Seeing What Sets National Vision, Inc. Apart

 

Individual Award: Renaissance Rising Star Award

  • Meredith Klein, Senior Account Executive at Gatesman+Dave
  • Jessica Franklin, External Communications & Community Affairs Representative at U.S. Steel

 

Marketing Communications

B2B, Less than $50,000 – Award of Merit

  • HM Insurance Group: HM Content Marketing – Specialty Pharmaceuticals

 

B2B, Less than $50,000 – Renaissance Award

  • Garrison Hughes: First National Bank – Business Banking

 

B2C, Less than $50,000 – Awards of Merit

  • Garrison Hughes: UPMC Medical Mondays
  • Mindful Creative/Downing Communications: Mainstay Life Services IMC Campaign

 

B2C, Less than $50,000 – Renaissance Award

  • Stern Public Relations: John Cisna’s Brand Ambassador Tour

 

B2B, More than $50,000 – Award of Merit

  • Pipitone Group: Guttman Energy Fuels Division – Marketing Communications Campaign

 

B2B, More than $50,000 – Renaissance Awards

  • Gatesman+Dave: Del Monte Fruit Burst Trade Campaign
  • Pipitone Group: Solarban 50th Anniversary Campaign

 

B2C, More than $50,000 – Awards of Merit

  • Gatesman+Dave: S&T Bank “&” Campaign
  • Giant Eagle: Giant Eagle Cookie Launch

 

B2C, More than $50,000 – Renaissance Awards

  • Burson-Marsteller: Defining a Digital Leader – Elevating Bank of America’s Industry Leadership
  • Chemistry: UPMC Health Plan Individual Exchange Campaign
  • Havas PR: Giving America Something to Smile About – Rickey Smiley Eyewear
  • Smith Brothers Agency: Snack Mob Sampling Tour

 

Bob O’Gara Student Scholarship Award

  • Rachel Willis, Duquesne University

 

TACTICS

Online/Social

Blogger Outreach – Award of Merit

  • Elias/Savion Advertising: Pittsburgh Irish Festival Blogger Outreach

 

Blogger Outreach – Renaissance Award

  • The Motherhood: Brain Chase – Bring Online Summer Adventure Learning to Kids

 

Online Publication – Renaissance Award

  • Bravo Group: The Stream

 

Internal Website – Award of Merit

  • Chemistry Communications: H&R Block Intranet Redesign Brand Platform

 

External Website – Awards of Merit

  • Chemistry Communications: Children’s Hospital of Pittsburgh Foundation: 125th Anniversary Campaign Microsite
  • Gatesman+Dave: StarKist Website Redesign

 

Other – Award of Merit

  • Smith Brothers Agency: Nestle Drumstick #FirstDayofSummer Periscope Takeover

 

Individual Award: Agency of the Year

  • The Motherhood

 

Creative Tactics

Other – Awards of Merit 

  • Chemistry Communications: Children’s Hospital of Pittsburgh Foundation: 125th Anniversary Celebrity Video AND 125TH Anniversary Giving Booth
  • Garrison Hughes: Calgon Carbon Interactive Kiosk

 

Internal/External Publications, three or more colors – Renaissance Award

  • University of Pittsburgh: Pitt Magazine

 

Annual Report and Capabilities Brochure, Less than $20,000 – Awards of Merit

  • Garrison Hughes: Children’s Hospital of Pittsburgh Foundation Community Report
  • HM Insurance Group: HM Workers’ Compensation Advantages – Digital Brochure

 

Annual Report and Capabilities Brochure, Less than $20,000 – Renaissance Award

  • Mindful Kreative/Downing Communications: ‘The Keys to Success’ Capabilities Piece

 

Annual Report and Capabilities Brochure, More than $20,000 – Renaissance Awards

  • Garrison Hughes: 2015 UPMC Cancer Center Report
  • MarketSpace Communications: Children’s Pediatrics – Pinterest Annual Report

 

Individual Award: Renaissance Hall of Fame

  • Bob Oltmanns

 

BEST OF SHOW

  • The Motherhood: The Stork OTC Reach 57 Million with a New, At-Home Option to Those Trying to Conceive. It was the only entry out of all 87 to receive perfect score from all judges.