Administrative position (260 days per year); responsible for oversight and direction of a variety of tasks involving the development and implementation of a comprehensive and dynamic communications strategy for the South Park School District. The Director shall serve as the creative architect for all internal and external communications – including website implementation.

PERFORMANCE RESPONSIBILITIES

  • Serves as spokesperson for the district
  • Develops a comprehensive communications plan for the district
  • Prepares district publications for internal and external audiences, including newsletters, calendars and other publications as directed
  • Develops and sends media releases to print and broadcast outlets
  • Manages all media requests for information
  • Manages all open records requests
  • Responds to crisis situations both during and after normal working hours to receive information from administration and to convey that information to families, staff, and the media
  • Organizes special events, both in-person and virtual, to promote community awareness of, investment in, and support of the district and its schools
  • Manages and grows district’s presence on social media
  • Promotes cooperative relationships between the district and its families, staff, and community members
  • Creates, edits, and proofreads written, online, and video materials for accuracy and messaging aligned with the district’s mission and values
  • Prepares a number of district materials including plans, event programs, news releases, letters, presentations, etc., for the purpose of documenting activities, providing information, and promoting the district
  • Manages content on the district’s website
  • Exhibits excellent writing, editing, and communications skills
  • Ensures that all written and verbal communications from the district are accurate and adhere to established district standards
  • Counsels district administration in strategic communication and communication issues
  • Maintains and develops positive relationships with students, administration, teachers, staff, board of directors, and community members
  • Responds to issues that may result in negative impact and develops a plan of action to handle those situations
  • Identifies and helps shape policies and procedures in the public interest
  • Oversees and manages the district’s branding resources including logo and slogan and ensures logos are being used according to district’s style guide
  • Manages SchoolMessenger notification system
  • Communicates school delay and closing information to families and staff in the event of inclement weather or other emergency before, during, and after normal working hours
  • Prepares speeches and written communication for district administrators and staff
  • Directs and produces all video content on the Eagle Stadium video board and operates the video board during Eagle Stadium events
  • Develops and markets advertising opportunities for local businesses and organizations in district publications and on the Eagle Stadium video board
  • Coordinates, produces and directs the live streaming of district athletic and special events
  • Serves as the executive director of the South Park Education Foundation, managing a volunteer Board of Directors and coordinating fundraising and development efforts
  • Manages the district’s online student registration process through PowerSchool Enrollment
  • Develops public-facing forms, paper and electronic, for district’s schools formal and informal research to determine public opinion and attitude
  • Completes all assigned duties by the Superintendent and Business Manager

REQUIREMENTS

  • Bachelor Degree in public relations, marketing, communications, Journalism, or related field.
  • Five to seven years of related public relations experience including supervisory and project management responsibilities. School public relations experience preferred
  • Strong media relations background, including a range of experience representing an organization with print, radio and broadcast media
  • Submission of pre-employment medical examination (Section 148 of the Pennsylvania School Code)
  • Submission of a report of criminal history record from the Pennsylvania State Police (Section 111 of the Pennsylvania School Code)
  • Submission of a report of criminal history from the Federal Bureau of Investigation (FBI) in accordance with Act 114 of 2006
  • Submission of a clearance report from the Pennsylvania Department of Public Welfare in accordance with Act 151 of 1994
  • Such alternatives to the above qualifications as the Board may find appropriate and acceptable

APPLY TODAY

Send letter of interest and resume to Employment@sparksd.org