Marketing Manager, Buchanan Ingersoll & Rooney

Buchanan Ingersoll & Rooney is a national law firm with a proven reputation for providing progressive, industry-leading legal, business, regulatory and government relations advice to our regional, national and international clients.

We are currently searching for a Marketing Manager for our Pittsburgh, PA office.

This position is responsible for leading firm-wide marketing and communications activities. Specifically, the Marketing Manager will develop, lead and execute marketing campaigns for the firm’s priority industry groups, geographic markets and other firm-wide offerings as determined by the Director of Marketing. This position will also manage certain marketing events as needed.

Essential Duties and Responsibilities:

  • Develop, lead and execute practice, industry group and geographic market campaigns.
  • Lead and/or assist in the writing and design of marketing collateral, advertising, lateral recruiting materials, social media posts, and internal communications pieces.
  • Lead and manage events, including organizing event details, mailing lists, RSVPs, catering, venues, etc.
  • Analyze content marketing metrics and evaluate and recommend next steps to evolve campaigns and/or progress leads through the sales funnel.
  • Work closely with Business Development to understand client and prospecting goals to fuel campaign development.
  • Manage the work of external communications partners for projects as needed.
  • Manage support staff as needed to execute internal and external campaigns.
  • Make presentations to leadership and shareholders in order to sell-in or report on marketing plans.
  • Stay abreast of new marketing tactics and best practices and share insights with the team.
  • Other duties as assigned.

Required Education/Experience:

  • Bachelor’s Degree in communications, marketing, journalism or a similar field.
  • Minimum five (5) years of experience in marketing or communications-related field.
  • Strong knowledge of and experience in integrated marketing plan development and execution.
  • Strong business and creative writing skills a must.
  • Ability to lead initiatives and manage other staff members within the department and beyond as well as gain buy-in from attorneys. Must be able to lead and also be a team player.
  • Excellent interpersonal and formal presentation skills.
  • Must be proficient in social media, especially LinkedIn and Twitter.
  • Must be an excellent problem solver with the ability to pay strong attention to detail.
  • Some travel between the firm’s offices required.
  • Must have the ability to prioritize work to meet deadlines and work under pressure.
  • Advertising/PR/Marketing agency experience preferred.
  • Past law firm experience, a plus.
  • Understanding of PR/media relations, a plus.

Buchanan Ingersoll and Rooney offers an outstanding benefit package that includes:

  • Medical
  • Dental
  • Vision
  • 401K Program
  • Pension Profit Sharing Program
  • Paid Time Off
  • Paid Holidays

We are an Equal Opportunity Employer.