Public Relations Specialist, DDI

The focus of the Public Relations Specialist position is to build relationships with reporters and editors of trade and national business media as well as industry influencers to secure coverage of DDI.


  • Create and execute annual PR plan
  • Build and maintain relationships with key trade and national business media
  • Write and edit effective press releases, pitches, articles, and speaking and award submissions
  • Ensure placement across media consistently and relevantly
  • Develop pitches that position DDI around its core brand messages
  • Plan and execute media and blog placements that contribute strongly to DDI’s search engine optimization
  • Lead the use of innovative forms of communication for public relations and other communication
  • Maintain reporting and leverage PR analytics
  • Collaborate to support organic social media strategy
  • Serve as advisor for global offices on PR strategy


  • BS/BA degree in English, Journalism, Communications, Public Relations, Marketing, or similar
  • Minimum of 7 to 10 years’ experience with:
  • Successful media relations experience with niche/trade and national business publications
  • Excellent writing skills for long-form and short-form content
  • Demonstrated ability to uncover pitch-worthy story ideas and present them powerfully and relevantly to a variety of media outlets
  • Proficiency with social and other marketing media in relationship to PR – blogs, LinkedIn, Facebook, and Twitter
  • Proficiency with Word, Excel, PowerPoint, Cision (or similar platform), press release wire service distribution
  • Experience with PR database and mailing list management/creation
  • Proven project management skills
  • Ability to build collaborative relationships across the organization to accomplish work goals
  • Track record of innovation and creativity
  • Sets high standards of performance for self
  • Track record of seeking out learning opportunities and applying learning to the job

Preferred Qualifications

  • Understanding of SEO
  • Video and script writing
  • Ability to create keynote presentations
  • Strong PowerPoint design skills

To apply, please contact Beth Almes at