Designs, develops and implements marketing communication programs to promote the organization’s products, services and/or operational initiatives. Involves a variation of paid, owned and earned media communication and event strategy development and implementation using media such as magazines, TV, radio, email marketing, Internet, live events, electronic training delivery methods, press or direct mail, among others, for internal and external audiences. May involve use of sponsorship, events and sales promotions. May involve budget tracking and measurement of the effectiveness of the programs.
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