Join us on May 23 at Nova Place for an informative conversation on the creator economy at the Pittsburgh Influencer Summit! Pittsburgh marketing and communications pros & students, plus influencers, are invited to network and hear from local companies, including American Eagle Outfitters; influencer marketing agency The Motherhood; plus popular Pittsburgh influencers who create content on everything from food, tech, mental wellness and more.
The panel will dive into the current state of influencer marketing, including keeping up with the ever-changing algorithm, channels to watch, working with influencers (and what to pay them), challenges, opportunities, measuring success, what’s next for the industry and more.
- Jess Iacullo, Hungry Jess Big City
- Nicole Young, Tech Content Creator
- Brea Schmidt, The Thinking Branch
- Luke Klein, Senior Director, Aerie Marketing Strategy & Growth
With special remarks from Cooper Munroe, CEO of The Motherhood. Moderated by Deanna Tomaselli, Vice President, Client Services at The Motherhood.
- 5:00: Doors open
- 5:00-6:00: Refreshments (hors d’oeuvres, beer, wine and soft drinks) and networking
- 6:00-7:15: Panel discussion and Q&A
- 7:15-8:00: Final networking
- $10 for PRSA Pittsburgh members and students
- $25 for non-members
- $50 for a bundle of 5 tickets (members and non-members)
Thank you to our sponsors: The Motherhood, Alloy 26 and Iron City Beer
Meet the Panelists:
Jess Iacullo, also known as Hungry Jess Big City, is a Jersey Girl living in Pittsburgh, where she’s building her social media management and marketing business. For the past eight years, Jess has maintained a successful & small woman-owned business while helping to grow the businesses around her. She’s worked with various local and national companies, such as Millie’s, Forbes, Dunkin’, and more! You may already follow her, but if not, you can see what she’s up to on Instagram at @hungryjessbigcity.
Nicole Young is a technical influencer, content creator, and front-end web developer passionate about making tech accessible to all. In her day job, she creates video content around the Internet of Things (IoT) industry for a startup founded in Japan. In her free time, she makes content for her YouTube channel and social media about her experience making a career shift into tech and using freelancing to learn and make income with hopes of helping other women and people of color due the same. She is also a board member of WITPGH, which seeks to support women+ in tech through community and workforce development.
Brea Schmidt (she/her) is the sought-after keynote speaker and Iris-Award nominated writer behind the 150,000-follower social media community The Thinking Branch where she creates space for raw conversation about our approach to self-care and mental wellness while we navigate the various roles we play in our personal, parenting and professional lives.
Luke is an experienced marketing strategy leader who loves to translate insight into action and action into results. He’s a strategic thinker who can see the big picture and break it down into actionable steps. He pushes his team to innovate and stay on their toes with the constantly changing chaos that is today’s marketing landscape. Luke is a data nerd and knows how to use analytics and insight to drive relevant campaigns and growth. As a leader of the Aerie brand Luke loves the opportunity to challenge his team to think about ways to drive forward the Aerie mission – inspiring confidence in their customers and making the world a more REAL, inclusive place each and every day. When he’s not strategizing about bras and undies – he’s strategizing about how to keep his 1.5 year old son from growing up so fast (where does the time go!?)
About The Motherhood
The Motherhood is a full-service influencer marketing firm staffed by PR agency veterans and has a proven track record of producing strategic campaigns that blow industry averages out of the water. Having created one of the first influencer campaigns, The Motherhood wrote the playbook on influencer strategy.