This is a PRSA Webinar, free for PRSA Pittsburgh members.
My husband likes to quote Anonymous, who said: “If a man speaks in the forest, and no woman is there to hear him, is he still wrong?” The communicator’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?
In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral.
You’ll walk away with proven-in-the-lab best practices — not just what to do, but how— for painting pictures in your readers’ minds so they read your message faster, understand it better, enjoy it more and remember it longer.
Ann Wylie, president, Wylie Communications