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Webinar: Master the Art of the Storyteller

November 15 @ 3:00 pm - 4:00 pm

PRSA Webinar

This is a PRSA Webinar, free for PRSA Pittsburgh members.

Overview

My husband likes to quote Anonymous, who said: “If a man speaks in the forest, and no woman is there to hear him, is he still wrong?” The communicator’s corollary: If you cover your terribly serious and important stories, and nobody pays attention, does your message still make a sound?

In this creative nonfiction writing webinar, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral.

You’ll walk away with proven-in-the-lab best practices — not just what to do, but how— for painting pictures in your readers’ minds so they read your message faster, understand it better, enjoy it more and remember it longer.

Presenter

Ann Wylie, president, Wylie Communications

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.

Details

Date:
November 15
Time:
3:00 pm - 4:00 pm
Event Category:
Website:
http://apps.prsa.org/Learning/Calendar/display/9122/Master_the_Art_of_the_Storyteller#.Wt9aStPwZTY