Photo by Christin Hume on Unsplash

No liquor store, no problem: Beer recommendations offer alternatives

By Ben Butler
Website Lead

Editor’s Note: Ben Butler is an accredited public relations professional, entrepreneur, and Certified Cicerone®. A Cicerone is the beer industry’s equivalent of a Sommelier. With the designation, he’s one of 4,000 beer “experts” worldwide.

 

I get messages daily about what I’m drinking and what people should be drinking. But I’ve never gotten more than during COVID-19, especially here in Pennsylvania where the state-run liquor stores closed March 17. On April 20, select stores were re-opened to take phone orders for curbside pickup, met with mixed success by customers.

Out of stock, can’t replenish your wine and liquor supply, and don’t know what to pick up? Well, the breweries, beer distributors, and bottle shops are still open. And I can guarantee you, there’s a beer for all of us out there. 

Here’s my guide to help you stock up enjoyably for the remainder of quarantine, and maybe find a new favorite in the process.

A Fan of Red Wine?

In the beer world, there are so many varieties that can compete with red wine. 

Finding yourself craving that Argentine Malbec or Cabernet Sauvignon? Search for a Belgian Dark Strong Ale, or a Flemish Sour Ale.

If the hop profile of a pale ale sends you running for the hills, these beers might surprise you. Hops are vacant from the first impression. Instead, you get a complex depth of flavor that feels more like a fine wine than what you may normally associate with a beer. 

I’d recommend Monks Cafe Flemish Sour Ale, which is available at most larger-scale distributors here in Pennsylvania and places like Whole Foods.

Looking for the Champagne of Beers?

And no, I’m not talking about Miller High Life. 

There’s a beer that doesn’t just look like champagne so much you can put it in a flute, but will give you all the feels in the process. Best of all, this rare style is available in Pittsburgh. It’s called Grizzled Canary by Cinderlands, a Grisette, which is a mysterious French-Belgian style of old.

Beyond that, I’d recommend leaning into the sour category of beers. Look to Strange Roots, and look out for Berliner Weisse, Gose, and Wild Ales.

Got a Sweet Tooth?

Beer has a solution. Beyond “pastry stouts,” there are a variety of fruited beers that can scratch that itch.

Look for Lindemans Kriek, or Framboise. Both are fruited Belgian sour styles. 

Or look to fruited interpretations to classic styles like my favorite, I.C. Light Mango.

Whiskey on your mind? 

Easy enough, just go for a beer aged in whiskey barrels. Boom, roasted. 

Try venturing beyond the “fire” into Stouts and Porters. Eastern Hemlock by Dancing Gnome is an American Stout with depth to rival most whiskeys, especially as it warms.

Tequila more your thing?

I’d point again to the funky profile of Saisons, and sours. 

Boulevard even has a Tequila Barrel Lime Gose that’s widely distributed here in Pennsylvania. 

Finally, a Light Beer or Macro Lager Drinker?

Been depleting your vast supply of macro-style lagers and looking for something fresh?

Here are some beers to help you begin venturing outwards: 

Hang in there Pittsburgh. We’ll get through this!

I’ll look forward to seeing you at one of PRSA Pittsburgh’s Off the Clock happy hours in the near future. We can chat more about beer, communications, or whatever you’d like.


Ben Butler, APR is the founder of Top Hat — an award-winning design and marketing communications agency in Pittsburgh.

Top Hat is widely known for its nationally acclaimed work for breweries in Alaska, Seattle, Boston, Pittsburgh, and North Carolina including Iron City, Lord Hobo Brewing, and Reuben’s Brews.

Alex Bracken | Unsplash

With ‘Screen To Screen,’ PRSA Pittsburgh aims to keep providing connections to local PR community

[This is Part One in a series of recaps of past “Screen To Screen” episodes – be sure to tune in to Instagram Live twice per week at 5:30 p.m. for new additions to the series.]


By Stacey Federoff
Web Content Manager

 

At PRSA Pittsburgh, we value making connections between members and providing tools, support and education to all members. It’s right here in our value proposition. During this time of the COVID-19 global pandemic and related shutdown, we wanted to make sure that didn’t stop, especially when we need to connect virtually, since we can’t connect in-person.

With that in mind, twice per week, we’ve been hosting “Screen To Screen”, an Instagram Live series, to discuss and explore different topics related to industry best practices during these unprecedented times. Tune in at 5:30 p.m. most Mondays and Thursdays for the latest episodes, or check out our IGTV for some of the past episodes.

Here’s what we’ve learned from the first four experts who’ve joined us:

Deanna Tomaselli – Working From Home

If you missed Deanna’s tips about working from home, since it was our very first episode once the stay-at-home order started, no need to worry: She summed up her most important recommendations in a blog post for us, which includes things such as:

  • Keeping your commute time – Using the extra hour in the morning and evening to work out, meditate or just sleep in.
  • Doing some chores during the work day – Easy tasks like folding laundry during a webinar can help cross off personal tasks to reduce stress.
  • Listening to audio books, podcasts and Instagram Live streams – Mundane tasks can be more fun with some reading or laughter in your ears.
  • Taking advantage of online resources – There are plenty of fitness studios, TV, networking and educational videos, classes and livestreams.
  • Setting boundaries – Communicating with work team members and family members about work-life balance as well as flex-time or away from your desk.
  • Keeping the Good Vibes Rolling – Whether it’s lighting candles, supporting local businesses or donating to a relief fund, taking small steps and being grateful can help at any time.

Steve Radick – Crisis Communications

Steve helped lead the efforts on arguably one of the most controversial modern Super Bowl commercials, so we talked to him about crisis communications during this crazy time. 

Keeping a close eye on the news to stay up-to-date was the place to start, while taking a longview, not reacting too quickly and monitoring other brands. Some PR industry sources he suggested were:

A lot of brands were doing a lot of things well, but the bar for doing good has now been set a lot higher than just writing a check: Taking a stand for employees, customers, and other stakeholders is important. And the legal department shouldn’t be driving these communications, instead, any communications should be in plain English, conveyed with empathy and gratitude. “It’s ok to say we don’t know all the answers, but that the only thing we care about is your safety,” Steve said.

Local examples of authentic crisis communications are included in a previous blog post of ours, such as the partnership between Giant Eagle and Primanti Bros. as well as Wigle Whiskey and other distilleries shifting to produce hand sanitizer.

Dan Ayer – Content Creation

Since Dan is an award-winning copywriter and public relations pro who develops ideas, strategy, and content that drives business for clients, we knew he would have expert advice about content creation during the COVID-19 pandemic and shutdown. 

He emphasized that content should convey real meaning. Instead of goals related to selling, brands should prioritize goals related to being helpful right now. Messages should contain a level of empathy. “Put yourself in the shoes of someone going through the worst possible scenario,” Ayer suggested. 

Now is the best time to understand brand voice – who they are, what they stand for, what their goals are – and use it to develop messages, even including humor and entertainment, if that is appropriate.

For some brands it may be best just to sit things out for a while, mindful of what you’re doing. Ask: Will this content help achieve a business objective? Or, could a pivot work better, without capitalizing inappropriately on the situation? Communicate messages clearly, concisely and intelligently while being open and honest.

Great communicators and great brands are the ones who do the best at creating some emotional relief in addition to a sense of connection. Cottonelle’s “Share A Square” campaign is an example of being smart and helpful at the same time. Miller Lite and Aviation Gin are supporting bartenders. Nike is inspiring people to “play inside” and the NBA is granting access to past “classic” games. 

B2B brands can also make meaningful decisions about content and public relations, such as MSA Safety’s donation of N95 masks to Pittsburgh-area hospitals.

Content creators can play an impactful role for businesses during this unprecedented time, when they have the chance to engage and inspire people – and that highlights the overall importance of communication. Understanding the power of championing clients’ stories, content creators should take pride in and realize the responsibility of being valuable and helpful during this pandemic.

 

Next up for the “Screen To Screen” series at 5:30 p.m. April 14, we have Alex Grubbs, an MBA student, who will share strategies to cope and maintain focus during the current climate. See you then!

 

[In Part Two, we’ll recap episodes on reliable sources, social media and portfolio-building.]

 

Emma Matthews Digital Production | Unsplash

How to Keep Your Sanity While Work From Home Seems to Last Forever

By Deanna Tomaselli
PRSA Pittsburgh Young Professionals Co-Chair

Emma Matthews Digital Production | Unsplash 

 

 

 

 

 

 

 

 

 

Take a walk every day. Have a dedicated workspace. Keep your usual hours. We’ve read blog post after blog post lately on work-from-home tips. And while I will offer a few tips of mine that I recently shared on PRSA Pittsburgh’s Screen to Screen series, what I won’t offer is sugar-coated, regurgitated “rules” to follow.

Because as someone eloquently put it on social media: You’re not working from home; you’re at home trying to work during a global pandemic. Here are some tips to maintain your sanity.


Keep Your Commute Time

While I don’t encourage you to go for a drive for 30 minutes in the morning and at night, you do have an extra hour (give or take) theoretically. I’ve been using mine to either 1) sleep longer some mornings or 2) plan my meals/groceries. My coworker mentioned she’s been getting more sleep than ever right now, which is amazing! It may be tough for some to get good sleep juggling this new life, along with anxiety over things we can’t control, but if you can sleep, do it. There is no shame in sleeping until 8 a.m. or even 9 a.m. on a Wednesday, if you don’t have a meeting first-thing. Other mornings, it feels good to get up early to work out, meditate, or just drink coffee. It’s all about balance.

On the other hand, grocery shopping is now officially the Hunger Games, and I prefer to online shop, which takes calculated strategy to plan out groceries and meals in advance. So, I also use that early-morning time to plan. Regardless of what you do with it, use this time wisely.


Do Some Chores During the Work Day

A lot of articles and posts tell you NOT to do things around the house during the day, but I disagree (to a point). It’s very easy to throw in a load of laundry, then take a break later to fold it. I’ve been sitting in on quite a few webinars, so I’ll listening in while folding laundry at the same time.

I don’t think it’s wise to do major things like mop the floors or vacuum your entire house or apartment during the day. But, easy tasks like running your robot vacuum or the dishwasher, throwing dinner into the Crock-Pot, or spraying Lysol on the doorknob or remote for the tenth time are all ways to maximize the day and allow you to check things off your personal list to create less stress.

 

Listen to Audio Books, Podcasts and Instagram Live streams

Recent data shows that podcast listenership is down, and audience growth dropped by about 15% through most of March. This makes sense because we’re not commuting, a time when many people listen to podcasts.

But I am still making an effort to listen to some of my favorite podcasts like Office Ladies and Business Casual. I do this while making dinner, walking the dog or organizing. We’re all cleaning our drawers and closets right now, so why not throw on Jessica Simpson’s Open Book (recommended on Audible and then listen to the podcast about it) and make your experience more enjoyable?

There are also plenty of Instagram Live streams and other video series that don’t really require looking at the screen, so I’ve been listening in to many of those. My two current favorites are Miley Cyrus’ Bright Minded and John Krasinski’s Some Good News.

 

Take Advantage of Free Online Resources

There are SO many free things online right now at our fingertips. First, shout out to PRSA Pittsburgh for utilizing Instagram Live and showcasing board members on the bi-weekly “Screen To Screen” series. PRSA National also has numerous webinars and assistance for crisis communications on its website.

Many fitness studios are offering free trials and classes. Use this time to upskill, learning something to better yourself career-wise (this list from PR Daily is a great resource). And there’s no shame in taking advantage of free TV. If you haven’t watched The Sopranos yet, now is your chance. Seriously, go watch it.

Also, now is still a great time to network. I had virtual coffee with a new contact a couple of weeks ago and it was nice to connect that way. Fast Company has more tips. And Social Media Today has a great list of must-have tools and apps for remote working.

 

Set Boundaries

This tip is usually on most lists, but it’s important. Recently, a fellow member of a Facebook group I am a part of commented about missing a client’s call. Within five minutes, the client called her boss to complain, but she was just out taking a quick walk at lunch. Really? Thankfully, I do not work for anyone like that, but some might. Setting boundaries is key right now with coworkers and bosses.

If you use a platform to communicate with co-workers like Slack or Teams, set an away message if you’re going to be gone from your computer for longer than 30 minutes during the day. If you are taking advantage of flex time – as my company has so graciously offered – make sure to communicate when you’re using it. Let clients and outside contacts know, too. You don’t have to go crazy, but just communicate. And keep within your hours. It’s so easy to work late at home (I am typing this blog post at 9:45 p.m., for instance), but give yourself a break. Right now, we’re lucky to have pretty good weather in Pittsburgh, so go outside when the work day ends and sit on your porch or grass al fresco. Use that time to check in with friends and family or even better, leave your screens inside.

A final note on this: Set boundaries with whomever is living in your house, too. That means spouses, roommates, children, etc. Let them know when your working hours are and stick to those. Also, shout out to all the working parents right now. I do NOT know how you are managing and my hat is off to you.

 

Keep the Good Vibes Rolling

Music is a staple in my day. Having a great playlist can keep your energy up, or soothe you. I shared a few in my recent monthly newsletter (shameless plug!). I also like to light a candle or diffuse essential oils during the day to keep it zen. Having fresh flowers is also a nice option. Order yourself some from a local shop.

I also have donated to a few local people doing great things for healthcare workers and food for those in need, and that makes me feel better about making a small difference. Of course, ordering food from local favorites also shows support. What I Ate, the Pittsburgh foodie Instagram account, is encouraging everyone to take selfies with their takeout or delivery, then tag them and use the hashtag #PGHtakeoutselfie to help get the word out.

My favorite email newsletter, Morning Brew, also just launched a new newsletter called The Essentials. It’s a guide to staying active, healthy and happy while quarantined, and drops every Monday, Wednesday and Friday in the evening. Something we all need. 

Some mornings, I wake up and work out, drink hot water with lemon, shower and do my hair and makeup. Other days, I roll out of bed late with greasy hair and plop down at my laptop in my PJs and struggle to focus. While I do think getting ready and having a routine are both keys to feeling better – and I encourage you to do that most days, I also encourage being lazy and not getting out of sweatpants sometimes. It’s a weird time, and we’re allowed!

I also continue to remind myself to be thankful that I have a job and a house and food on my table, and for that I am truly grateful. So give yourself a break, keep things in perspective and stay positive. We’ve got this!

 

Deanna Tomaselli is an Associate Vice President at Red Havas and an active member of the PRSA Pittsburgh board. She shares industry insights, career learnings, and life in the ‘Burgh at PRettyinPgh.com.

Coronavirus (COVID-19): Stay at Home, Stay Informed

By Ashley Jones

As communicators, we know the power that words carry. We understand that when used correctly, words have the inimitable power to inform and inspire. But, we know all too well, when used carelessly, words can have just as much of a dangerous impact.

“Pandemic is not a word to use lightly or carelessly. It is a word that, if misused, can cause unreasonable fear, or unjustified acceptance that the fight is over,” WHO Director-General Tedros Adhanom Ghebreyesus said Wednesday.

During this time of confusion and distress, we want to provide our members with information and resources from media outlets we trust most.

A Message from PRSA National

A massive amount of COVID-19 related information is being delivered to all of us from hundreds of sources at an unprecedented pace. The role of public relations professionals as advocates for truth, accuracy and transparency in accordance with the PRSA Code of Ethics is integral to our daily practice but especially crucial in times of crisis.

Current circumstances offer an opportunity for us to be part of the solution. Our expertise can help drown out the din and assist communities in deciphering facts from fiction. The World Health Association (WHO) says there is an “infodemic,” and with the abundance of information comes the danger that this could overwhelm people to the point they begin to tune out just when they most need to be informed.

PRSA and the PRSA Health Academy believe the best work we can do is to simplify the process and direct people to reliable, credible information resources. As a result, they’ve created the INFOdemicRx infographic (below) that depicts a simple, three-action-steps guide to help consumers and communities find the information they need amidst conflicting claims, hype, misinformation, disinformation and information overload.

Where to Get Coronavirus (COVID-19) Information

Coronavirus (COVID-19) and the PR Industry

Stay Connected: Webinars to Tune Into

  • PRSA Health Academy Section
    • You’ve Got This! Build a Social Media Presence to Align Message with Market
      • Tuesday, March 24, 2020
      • 3PM ET
      • Register here.
  • PR News
    • Communicating About COVID-19 — Navigating a New and Uncertain Crisis
      • Wednesday, March 25, 2020
      • 1PM-2PM ET
      • Register here.
  • Ragan and PR Daily
    • Crisis Communications Virual Conference: Managing Communications Through Coronavirus
      • Tuesday, March 31 2020
      • 11AM-4PM ET
      • Register here.
  • PRSA
    • Principles of Effective Crisis Response
      • Available now. Access here.

How Brands in the ‘Burgh Are Coping

1. Steel City – #renegadewash Challenge

 

 

 

 

 

 

 

 

 

 

2. Smith Brothers Agency – #TogetherApart

 

 

 

 

 

 

 

 

 

 

3. Pittsburgh Penguins & Aramark – Donation of 2,000 lbs. of perishable food items from PPG Pains Arena to 412 Food Rescue

 

 

 

 

 

 

 

 

 

 

4. Bigham Tavern – Wingsday at Home

 

 

 

 

 

 

 

 

 

 

5. 412 Food Rescue – Call for surplus food to distribute to families and children in need

 

 

 

 

 

 

 

 

 

 

6. Eat’n Park – #DailyDoseofSmiley

 

 

 

 

 

 

 

 

 

7. Primanti Bros. – Partnership with Giant Eagle

 

 

 

 

 

 

 

 

 

 

What Kind of Content Do YOU Want to See From US?

Let us know what information, tips, or other encouraging content we can share that would be most beneficial to you.

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