NOTE: Anticipated hours are 35 hours per week; Salary is negotiable and will be commensurate with experience


  1. Bachelor’s degree in public relations, journalism, communication, or equivalent work experience in the areas of communication and/or public relations

  2. Prior professional experience in full-time public relations position, preferred

  3. Excellent verbal, written, and interpersonal communications skills

  4. Experience using technology and social media as it applies to public relations

  5. Able to organize, prioritize, and work with deadlines

  6. Able to work independently and as part of a team

REPORTS TO: Superintendent

ACCOUNTABILITY OBJECTIVE: The public relations coordinator provides leadership and guidance to the administration by recommending and maintaining effective communication strategies to increase public awareness of District programs, events, services, and goals through print, web, and social media.


  1. Models and exemplifies the district’s core values
  2. Develop and maintain a communications/marketing plan to maintain public awareness of District programs, events, and services with a focus on best-practices and developing trends.
  3. Attend and provide coverage of major activities as requested by the District (e.g., Veteran’s Day program, Graduation, Prom, Band Festival, selected sports events, Musical, plays)
  4. Coordinate, at Superintendent’s or designee’s direction, crisis management communication
  5. Serve as liaison between the District and news media to promote programs and services including developing, writing, and submitting 3-5 articles to the local media and District website once a week.
  6. Produce and review the layout, writing, and printing of District publications (e.g., annual calendar)
  7. Serve as webmaster for the District website which includes responsibility for writing content for the main site and overseeing content and layout of school websites. The website should be reviewed and/or updated at least once a week.
  8. Produce and review articles and submissions for inCommunity Magazine
  9. Identify and recommend new communication strategies and outlets for sharing District communications
  10. Create, update (at least weekly), and maintain District social media outlets (e.g., Facebook, Twitter)
  11.  Develop and conduct training/workshops on communications strategies and technologies
  12. Serve as a liaison with the community and stakeholders to maintain positive relationships
  13. Performs such other tasks and assumes such other responsibilities as the Superintendent or designee may assign

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sitting for extended period of time
  • Lifting, carrying, pushing, pulling 35 pounds
  • Ability to kneel, crouch, bend and reach to retrieve and handle materials and supplies
  • Moving fingers and hands in a repetitive manner
  • Ability to speak clearly and distinctly when communicating
  • Hearing clearly
  • Adequate vision to perform duties
  • Able to cognitively understand and process written and verbal directions, organize tasks, and make appropriate decisions

The information contained in this job description is for compliance with Americans with Disabilities Act (ADA) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned

TERMS OF EMPLOYMENT: Individual Employment Agreement