PR and employee relations often require the same skill sets, and necessary traits for both roles include being approachable, being excellent writers, listeners and communicators. Focusing on PR and media coverage can be a great way to shed light on company culture and a great way to attract, retain and elevate diverse talent–but it must be done effectively and genuinely.
As the United States becomes more multicultural, knowing the importance of cultural awareness is crucial and PR pros should understand how to effectively represent and work with people from a wide variety of backgrounds.
Join PRSA Pittsburgh for a conversation over Zoom with Sabrina Saunders Mosby, president & CEO of Vibrant Pittsburgh, from noon to 1 p.m. on Thursday, Sept. 30.
You’ll learn strategies and best practices to help attract, retain and elevate a diverse workforce as well as how to effectively and genuinely communicate to a diverse audience so that they may feel valued, respected and included in your marketing and communications efforts.
More about Sabrina Saunders Mosby:
It is rare that one finds their passion and life’s work before their career even begins, but that is exactly what Sabrina Saunders Mosby experienced. A thought-leader with crystal clear vision, Sabrina has creatively strategized ways to reach each personal and professional goal that she has set. Her trajectory has been an intentional one, as she began working in community organizations right out of college and quickly developed an appetite and acumen for leaving programs and organizations better than she found them.
A native of Pittsburgh, PA, the “City of Bridges,” Sabrina has spent the better part of her career helping others cross them. She understands that improving a region starts with its people and she has directed her drive and determination toward collaborating with key stakeholders to achieve the ultimate mission of the elevation of Pittsburgh residents, students, and workforce. Sabrina’s current position as the President and Chief Executive Officer for Vibrant Pittsburgh, (a non-profit economic development organization that was established to build a more diverse and inclusive Pittsburgh region by spearheading initiatives to attract, retain, and elevate a diverse workforce), allows her to do just that. At Vibrant Pittsburgh, she is able to be the region’s central resource, spokesperson, and convener on workforce diversity and inclusion.