Media Relations and a Growing Digital World: Tactics March Issue Recap

By Bre Stephens

Each month, Tactics—PRSA’s award-winning newspaper—delivers insightful best practices on public relations measurement, media relations, social media and more. I turn to Tactics to not only keep up with what’s going on in the multi-faceted, ever-evolving world of PR, but also to learn tricks of the trade from other PR professionals.

With a focus on media relations, the March issue was full of tips for effectively engaging with the media and dispelling the pessimism brought on by “fake news.”

Here are a few of my favorite articles from the March issue that will help you sharpen your media relations skills and learn how to best utilize thriving digital platforms—while reminding you of the fundamental PR skills that lead to success:

Snapchat, Instagram and Influencers: How to Know What’s Best for Your Brand

• In this article, Natalie Ghidotti, principal at Ghidotti Communications, explores how brands can utilize Snapchat and Instagram to elevate their presence. She also discusses how to take a social media strategy one step further by implementing influencer marketing.

Media Relations in the Age of Clickbait: How to Identify Audience-Building Insights That Help Reporters

• Rob Pasquinucci, APR, senior PR strategist of Intrinzic, explains how PR professionals can work with journalists to create content that will get drive traffic and receive clicks.

4 Timeless PR Skills New Pros Shouldn’t Forget

• Written by Greg Rokisky, social media and community manager at Streamline Publishing, this article takes readers back to the basics of public relations—laying out the essential skills new PR pros need to keep in mind in a digital world.

Engage Yourself: Media Relations Key to Today’s News Landscape

• Gloria Rodriguez, founder, president and CEO of Comunicad, LLC, discusses how to best navigate the waters of media relations in an age when digital platforms and social media rule. One tip she provides for establishing a clear communications channel with the press is to create meaningful, trusting relationships with journalists.

Hitting the Reset Button: How to Make Adjustments in an Era of Cynicism

• In this piece, consultant and author Paul J. Taylor, APR, outlines ideas for implementing critical, long-term planning to garner the public’s trust in a time of doubt.

Read the latest issue of Tactics here.

Bre is an assistant account executive at Havas PR. Follow her on Twitter or connect with her on LinkedIn.