Your Legal Questions about Content Curation Answered in 140 Characters or Less
On June 29, PRSA Pittsburgh hosted a panel discussion that included three legal professionals from The Webb Law Firm to answer any questions communication professionals had when it comes to creating and sharing content.
PRSA Pittsburgh Chapter members filled The Rivers Club and came prepared with questions about the somewhat “frightening” thought of coordinating with your company’s legal team when a creative idea for content arises. The event sparked some interesting discussions and by the end of the session, the panel cleared away any confusion.
In case you missed the event, we curated a few of the best questions and answers from the morning’s session in this post. Let us know your thoughts on the answers provided in the comments below or use the hashtag #prsapgh to continue the conversation on Twitter!
1. What if a celebrity tweets that they really like your brand or certain product? Can you retweet their post or do I need permission?
<blockquote class=”twitter-tweet” data-lang=”en”><p lang=”en” dir=”ltr”>"What if a celeb tweets that they like your product/brand? Can you retweet that?" "Because of Twitter's terms & agreements, yes." <a href=”https://twitter.com/hashtag/prsapgh?src=hash”>#prsapgh</a></p>— PRSA Pittsburgh (@PRSAPgh) <a href=”https://twitter.com/PRSAPgh/status/748138623464259585″>June 29, 2016</a></blockquote>
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<blockquote class=”twitter-tweet” data-lang=”en”><p lang=”en” dir=”ltr”>Retweeting is fine, but not when you add content to it to endorse your own brand <a href=”https://twitter.com/PRSAPgh”>@PRSAPgh</a> <a href=”https://twitter.com/hashtag/socialmedialaw?src=hash”>#socialmedialaw</a></p>— Amanda Hardt (@hardtamanda) <a href=”https://twitter.com/hardtamanda/status/748138669186351104″>June 29, 2016</a></blockquote>
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It is always good to ask permission before retweeting, but if you are doing so without adding commercial value or altering the original intended message, it is OK to retweet!
2. Jimmy Fallon’s skit the other night on his TV show would be perfect for our brand to share, but are we allowed to use the video?
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3. Our company has a huge Steelers fan base and we had an office party to celebrate their latest win. Are we allowed to share an image of The Terrible Towel and employees in their official Steelers jerseys?
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For more information on content curation and whether or not you can fall into legal trouble, take a look at The Webb Law Firm, PRSA’s informational guide about copyright or visit lawyer, blogger and speaker Kerry O’Shea Gorgone’s blog that discusses legal issues social media marketers can face.
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