Plank Center Fellowship Series (3 of 3): Your Assignment…

By Dr. Brittany Rowe-Cernevicius

It’s hard to believe that two weeks has come and gone. My Plank Center Fellowship expanded my knowledge of the field, refreshed some of my professional skills and provided me with plenty of experiences to share with my students. I left New Orleans wishing everyone could have a similar opportunity, so I decided the goal of my final post would be to challenge everyone to commit to their own professional development.

It will probably come as no surprise that someone who has a career in higher education is touting the virtue of life-long learning, but that doesn’t mean I’m encouraging everyone to go to grad school. Working in an ever-evolving field like public relations does not allow effective practitioners to be complacent and uninformed.

DEVENEY, my host agency, recognizes the value of professional development. They have a weekly Lunch ’n Learn series. Consider implementing something like this where you work.

My fellowship was an incredibly valuable learning experience, but it’s only one professional development tool. PRSA provides a variety of in-person workshops as well as live and on-demand webinars, some of which are free for members. I regularly take advantage of these opportunities. Our Pittsburgh Chapter hosts events and the PRSA International Conference is also a great professional development opportunity. 

If the traditional webinar, workshop or conference route sounds too much like school, then I would encourage you to try things that will provide you with a new perspective.

With a non-profit background, I wanted to have a better idea of the day-to-day workings of an agency. Over the last two weeks, I have gotten that experience. My new perspective will help me better advise students.

It’s summer. Take time to do something that will expand your worldview.

If you work in an agency or a large corporation, consider volunteering at a non-profit. If you work in a non-profit or social service agency, experience a day-in-the-life of one of your clients.

Travel to a new country. Spend time with someone from a different generation. Try a new hobby to unleash your inner creativity.

I will be a better educator because of my experience, so I’m encouraging you to seek out opportunities that will make you a better practitioner, family member, friend, etc.

I think my next step will earning my APR. What will yours be?

Brittany Rowe-Cernevicius is an Assistant Professor of Public Relations at Westminster College. She also serves as the adviser for Westminster’s PRSSA Chapter.

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