2020 Public Service Partnership(s)

PRSA Pittsburgh Provides Pro Bono PR Services to Two Local Nonfprofits

PRSA Pittsburgh will work with Strong Women, Strong Girls (SWSG) Pittsburgh to promote its 2020 Strong Awards on Friday, August 7, from 8 to 10 a.m., and provide communications support to Pittsburgh Hires Veterans through the remainder of 2020.

Both nonprofit organizations have been negatively impacted by the coronavirus pandemic.

SWSG hosts its annual fundraising breakfast gala each August, the Strong Awards. However, due to the pandemic, this year’s event will be held online. The Strong Awards recognizes women, girls, and companies in the Pittsburgh region who demonstrate outstanding service to the community and who uplift women and girls.

“From 2017-2019, our budget increased by 40 percent thanks to fundraising during the Strong Awards,” said Kimmi Baston, Operations Director of SWSG Pittsburgh. “The success of this event is critical for our mentorship programming, and we’re thrilled to partner with PRSA on this project.”

PRSA Pittsburgh is providing communications and marketing planning, which includes media relations, social media, email marketing, and partner outreach for the Strong Awards.

Officially incorporated as a nonprofit in 2018, the Pittsburgh Hires Veterans has a small staff with military connections and an understanding of issues encountered in the transition from the military to life as a civilian.

“A pro bono relationship with PRSA Pittsburgh will have a tremendous impact on our organization, veterans and employers,” explained Dayna Brown, Executive Director of Pittsburgh Hires Veterans. “One of the best ways to thank a veteran or transitioning service member for their service is to help them secure a great job, now more than ever.”

PRSA Pittsburgh is providing strategic development of a social media strategy to be implemented over the course of the latter half of 2020 to increase Pittsburgh Hires Veterans’ visibility and awareness to the veterans and employers who could greatly benefit from their services.

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