2018 Renaissance Award Winners: The Complete List
On Thursday, Jan. 25, Pittsburgh’s most talented communicators gathered together at the Senator John Heinz History Center to honor the best public relations campaigns, tactics and individual practitioners as part of PRSA Pittsburgh’s 2018 Renaissance Awards. Jeff Barton and Sam Panico, co-founders of Jam X Creative, served as the masters of ceremonies.
Entries were independently evaluated by a panel of judges from PRSA’s Dallas Chapter. The top scored entries received the ‘Renaissance Award’ distinction and the runner-ups received the ‘Award of Merit.’ Several categories had multiple winners depending on the numeric score of the judges.
The Renaissance Awards handed out more than 50 honors in total to companies ranging from agencies and corporations to professional sports teams and nonprofits, including Havas PR, Burson-Marsteller, BRUNNER, UPMC Health Plan, and the Pittsburgh Steelers, among others.
See the complete list of winners below:
CAMPAIGNS
B2B Campaign
Renaissance Awards
- Top Hat, Will Work for Beer
- Burson-Marsteller, Bank of America: Research, Relationships and Resources for Small Businesses
- Pipitone Group, Guttman Energy Fleet Card Awareness Campaign
Award of Merit
- Havas PR, Transitions Change Agents: Appealing to Younger Eyes
Digital Campaign
Renaissance Award
- MarketSpace Communications, Pittsburgh International Airport: “We’ll get you there”
- Top Hat, Will Work for Beer
Influencer Relations
Renaissance Award
- Gatesman, Inc., Candace Cameron Bure / StarKist Influencer Program
Integrated Marketing Campaign
Renaissance Awards
- BRUNNER, Make 90 Seconds Last a Month: The Story of the 84 Lumber Super Bowl Ad
- Gatesman, Inc., Duquesne Light Company’s #PowerItForward Campaign
Awards of Merit
- UPMC Health Plan, FY16-17 Individual Open Enrollment Integrated Marketing Campaign
Media Relations
Renaissance Awards
- Havas PR, Curiosity Cube Sparks Scientific Curiosity Across the United States
- Michael Baker International, Michael Baker International Media Relations Program
- Havas PR, Survey Says: Parents View Kids’ Play Differently Among Generations
- Havas PR, RESPECTAgZone: Protecting Indiana Township’s Thriving, Green Land
- Top Hat, Will Work for Beer
- WordWrite Communications, Steel City Rehab Debuts on HGTV
- Burson-Marsteller, The Future is On: Leviton’s Tech Innovation Rebirth through Media Relations
Award of Merit
- Burson-Marsteller, Fueling Education: CITGO Inspires Children to Become Lifelong Readers
New Products & Services Communications
Renaissance Awards
- Top Hat, Will Work for Beer
- Burson-Marsteller, Leviton Decora Smart: Making Every Home a Smart Home
Award of Merit
- Garrison Hughes, Heinz History Center – WWII Campaign
Reputation Management
Renaissance Awards
- Havas PR, Curiosity Cube Sparks Scientific Curiosity Across the United States
- Top Hat, Will Work for Beer
- Havas PR, Changing Perceptions: How National Vision is Encouraging Optometrists to Give Corporate Optometry a Second Chance
- South Fayette Township, 175th Anniversary of South Fayette Township
- BRUNNER, Make 90 Seconds Last a Month: The Story of the 84 Lumber Super Bowl Ad
Social Media Campaign
Renaissance Awards
- Gatesman, Inc., #Charlie4Prez
Awards of Merit
- Gatesman, Inc., S&T Bank Celebrates 115 Years of Relationship Banking
- MarketSpace Communications, Children’s Community Pediatrics – “We like you, like us back”
- UPMC Health Plan, This is What a Runner Looks Like
- DDI | Development Dimensions International, DDI Social Media
TACTICS
Written Content
Renaissance Award
- Michael Baker International, Michael Baker International Signature Magazine
- Michael Baker International, Michael Baker International Social Media Management
- BRUNNER, Innovation Labs
- Havas PR, Sparking Online Conversation around Quality of Life
Awards of Merit
- BRUNNER, Home Marketing Article Series
- DDI | Development Dimensions International, It’s Not About Men vs. Women in the Workplace
- Havas PR, Highlighting a YOUniverse of Bayer Innovation
Multimedia Content
Renaissance Awards
- UPMC Health Plan, Screening with Meaning
Awards of Merit
- BRUNNER, Lucky Leaf Recipe Videos
- 321Blink, Zachary’s Mission – Sharing Heart Award
- Havas PR, Clean Shades on National Sunglasses Day: Using Video Content to Educate and Entertain
- Pittsburgh International Airport, Ready for Takeoff
Promotional Content
Award of Merit
- BRUNNER, Atlanta Business Chronicle Promotional Content
Annual Report
Renaissance Award
- MarketSpace Communications, Allegheny County Airport Authority – “Momentum” 2017 Annual Report
INDIVIDUAL AWARDS
PRSA Rising Star Award
- Breanna Stephens, Havas PR
PR Entrepreneur of the Year
- Ben Butler, APR, Top Hat
PR Disruption Award
- 84 Lumber
PRSA Member of the Year
- Jordan Mitrik, BRUNNER
Communicator of the Year
- Burt Lauten, Pittsburgh Steelers
Bob O’Gara Student Scholar
- Maura Fenske, Waynesburg University
PRSSA Chapter of the Year
- Waynesburg University PRSSA
Hall of Fame Award
- Kelly Kimberland, APR, UPMC Health Plan
PR Team of the Year
- BRUNNER PR Team
Best in Show
- Top Hat, Will Work for Beer
Leave a Reply
Want to join the discussion?Feel free to contribute!