PRSA Pittsburgh Partners with Construction Junction to Celebrate 25 Years of Reuse
Regional PR professionals will provide pro-bono communications and PR support to Construction Junction as part of PRSA Pittsburgh’s annual public service project.
Pittsburgh, Pa. – July 19, 2023 – The Public Relations Society of America Pittsburgh Chapter, known locally as PRSA Pittsburgh, announced today its pro-bono partnership with Construction Junction, a creative reuse nonprofit located in Pittsburgh’s North Point Breeze neighborhood.
Through this partnership, which extends through the end of 2023, PRSA Pittsburgh members will work with Construction Junction to develop a communications plan to promote its 25-year history in our region, culminating in an anniversary event in November 2024. The communication efforts will focus on creating awareness across the local community to help Construction Junction attract donors and visitors.
“We’re incredibly proud to offer our expertise and counsel to Construction Junction as they prepare to celebrate a major milestone,” said PRSA Pittsburgh President Robin Rectenwald. “Our Public Service Committee is a unique opportunity that gives our local PRSA members an opportunity to collaborate with other PR professionals while giving back to the community. We’ve been grateful for the volunteers who have led this effort and also grateful for our nonprofit partners who continue to make this program a success.”
Founded in 1999, Construction Junction champions the concept of a “circular economy” by promoting conservation through the reuse of building materials, catering to enthusiasts, donors and shoppers alike. The nonprofit focuses its efforts on creating awareness of the importance of transitioning from a world focused on demolishing and disposing to a world where disassembling, adapting and repurposing are the norms.
Construction Junction collects material donations in three ways: 15% from deconstruction projects, 40% from material drop-offs and 45% from local pick-up services. These materials are then recycled and refurbished and offered for sale at its more than 30,000-square-foot retail store. The outlet features a large collection of low-cost building materials, furnishings, appliances, home renovation and garden supplies, tools, hardware and other unique finds.
“Turning 25 is a significant and humbling milestone for Construction Junction,” says Mike Gable, Construction Junction’s Executive Director. “We are excited to join forces with the PRSA team and appreciate their expertise to guide our planning process. Together, we aim to celebrate this moment in reuse history and actively engage with all those who have and will continue to support our mission prioritizing conservation and reuse.”
PRSA Pittsburgh’s Public Service Project is an annual initiative that supports local nonprofits while providing hands-on experience to its members. In 2022, the organization partnered with South Hills Interfaith Movement (SHIM). To learn more or to volunteer for the committee, contact Jocelyn Buhite at email@example.com.
About Construction Junction
Construction Junction is a material reuse nonprofit focused on conservation that reclaims, salvages, deconstructs, repurposes and upcycles building materials to keep them in use and out of the waste stream. Construction Junction upcycles donated used and surplus materials and sells them out of its warehouse at a fraction of the cost. Learn more about Construction Junction at www.cjreuse.org.
Attention, PRSA Members: Volunteers Needed
Whether you’re a seasoned communicator or young professional, PRSA Pittsburgh needs your skills to support this year’s public service partner, Construction Junction. The public service committee is looking for contributors with interest and/or experience in:
- Social media: expertise in building content to drive engagement, grow audience, and increase small donor fundraising
- Multi-channel marketing and analytics: review comprehensive B2C marketing plan
- Web design and analytics: audit existing web presence and make strategic recommendations to improve content and layout
The committee meets bi-weekly and will support Construction Junction through 2023.
If you are interested in joining the 2023 public service committee, email Public Service Co-Chair Jocelyn Buhite at firstname.lastname@example.org.