About the Treasurer

Nicole Harrell, Director of PR and Marketing, The Salvation Army Western Pennsylvania Division

Nicole Harrell is the Director of PR and Marketing for The Salvation Army Western Pennsylvania Division, the local arm of the global nonprofit that serves thousands of families and individuals in need. She leads all marketing and communications initiatives for the region including awareness campaigns and collateral, media pitching, advertising, design and social media projects. Harrell has an extensive background in nonprofit communications and media. Before moving to Pittsburgh and joining The Salvation Army, she was the Communications Director for ArtsQuest, an arts nonprofit in eastern Pennsylvania widely known for Musikfest, the nation’s largest free music festival and Christkindlmarkt, one of the country’s top holiday markets. She also previously led digital marketing and public relations for the Lehigh Valley region of Pennsylvania’s PBS station (where her office address was literally Sesame Street). Harrell also has experience as the former Marketing and Communications Manager for Visit Bucks County, the nonprofit marketing agency for Bucks County, Pa. (home to the many suburbs and regional tourist towns outside of Philadelphia). Before relocating to Pennsylvania, Harrell served as the first Digital Marketing Manager for WAVE 3 News, the NBC affiliate in Louisville, Ky. In this role, she spearheaded the digital marketing strategy for Raycom Media (now Gray Television), one of the nation’s largest media companies. Throughout her career she has also fulfilled many positions in the news, production and sports departments for Louisville’s ABC affiliate, as well as stations in Lexington, Ky. Harrell has a bachelor’s degree in Broadcast Journalism with a minor in Communications from the University of Kentucky (Go Big Blue). She has also earned a Women in Leadership certificate from Cornell University.

Harrell joined PRSA Pittsburgh immediately when she moved to the area. She previously served as Sponsorship Lead and now holds an Executive Board role. In her spare time, you may catch her attending a sporting event, trying a new restaurant, or taking a spin class. She lives in the South Hills with her husband Matt and their two dogs, Griffin and Mamba.